Performance Media Analyst

VERB Interactive; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Toronto is seeking a Performance Media Analyst to manage paid media campaigns. Responsibilities include monitoring and optimizing campaigns, collaborating with clients, and developing strategies for best ROI. The ideal candidate has experience with paid social platforms and a background in advertising or marketing. This role offers comprehensive benefits, including vacation time from day one and remote work options.

Benefits

80% premium share for Group Health Insurance

Annual travel credit

Remote work arrangements

Vacation time available on day one

Qualifications

• 2-4 years of experience managing paid media.
• Familiarity with digital trends and paid amplification.
• Strong ability to manage budgets.

Responsibilities

• Monitor, optimize, and report on paid media campaigns.
• Establish strategies and benchmarks for campaign performance.
• Collaborate with clients and internal teams to present findings.

Skills

Managing paid media

Knowledge of paid social platforms

Experience with Google Ads and Google Analytics

Excellent communication skills

Attention to detail

Education

Post-secondary education in advertising, marketing, journalism, or business

Tools

Google Ads

Google Analytics

Facebook Ads

Job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands—and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here's who we're looking for...

The Performance Media Analyst is responsible for managing the end to end paid media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.

What You Will Do

• Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics
• Work directly with analytics to report on insights
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Work with development teams on tracking plans, best practices and issue resolution
• Monitor campaign budgets and results and make budget and channel allocation recommendations
• Set-up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Present and report to clients
• Proof dashboards prior to status meetings
• Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required
  
  

Requirements

• 2-4 years of experience managing paid media
• Post-secondary education in advertising, marketing, journalism, business or relevant experience
• Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
• Experience with Google Ads and Google Analytics
• Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
• Demonstrates an interest in researching new channels and methods of paid amplification
• Strong attention to detail and proven ability to manage budgets
• Excellent written and verbal communication and comfortable presenting to clients
• Highly organized with the ability to function in a fast-paced business environment
  
  

Benefits

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs