Performance Marketing Specialist

Boast AI; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading tech company in Toronto is seeking a Performance Marketing Specialist to optimize lead generation and marketing strategies. The ideal candidate will have 3–5 years of B2B tech experience in demand generation and performance marketing, with strong analytical skills and proficiency in Salesforce and other marketing tools. Join us to help innovators succeed while driving measurable business growth.

Qualifications

• 3–5 years in demand generation/performance marketing, ideally in B2B tech.
• Proficiency with major paid media platforms.
• Strong data analysis and optimization mindset.
• Clear, confident communicator with strong presentation skills.
• Ability to develop innovative, test-and-learn campaign strategies.

Responsibilities

• Design and implement strategies that attract and convert qualified leads.
• Collaborate to deliver promotional assets aligned with the buyer’s journey.
• Manage Salesforce Account Engagement for lead nurturing and scoring.
• Plan and optimize campaigns across multiple digital platforms.
• Develop paid social campaigns to build awareness and pipeline.
• Support retention and win-back campaigns for revenue growth.
• Leverage analytics tools to monitor traffic and campaign ROI.
• Present campaign insights to stakeholders.

Skills

Demand generation

Paid media

Lifecycle marketing

Data analysis

Communication

Creativity

Tools

Salesforce Account Engagement (Pardot)

Salesforce CRM

GA4

Looker Studio

Job description

Each year the US and Canadian governments provide billions of dollars in R&D tax credits and innovation funding to help businesses, but the application process is cumbersome, prone to frustrating audits, and receiving the money can take 12+ months.

Boast is building the future of tax credit recovery with artificial intelligence so companies can get more money, faster for less time and risk.

Boast’s mission is to help innovative companies become successful. While we serve that mission through our product, we’ve also built a non‑profit community of 90k+ innovators called Traction to take that mission further, bringing leaders from the fastest growing companies like Google, Shopify, Twilio, GitHub, Cloudflare, and many more to share advice via weekly webinars, regular meetups, and conferences.

We've secured $123M USD in funding and have been featured in TechCrunch, VentureBeat, Fox Business, Forbes, and other publications as a force in the space.

Come join our mission to enable innovators to change the world!

Job Description

We are seeking a skilled Performance Marketing Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem‑solving mindset, driving and nurturing high‑quality leads through the funnel to achieve measurable business growth.

Key Responsibilities

Lead & Demand Generation

• Partner with the Head of Marketing and Sales to design and implement strategies that attract and convert qualified leads.
• Build awareness and engagement with target audiences across digital channels.

Content & Email Marketing

• Collaborate with content and event teams to deliver promotional assets aligned with the buyer’s journey.
• Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads.

Marketing Automation

• Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation.
• Ensure seamless integration and accurate lead flow.

Paid Media & SEM

• Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms.
• Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI.

Social & Retargeting

• Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter to build awareness and pipeline.
• Implement retargeting strategies to re‑engage prospects and accelerate conversion.

Customer Marketing

• Support retention and win‑back campaigns to improve customer lifetime value, revenue growth, and re‑engagement of churned accounts.

Analytics & Reporting

• Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI.
• Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations.
• Maintain tracking infrastructure (GTM, UTMs, conversion pixels).
• Work cross‑functionally with sales, product, client delivery, and marketing teams to align marketing efforts.
• Present campaign insights and recommendations to stakeholders and senior management.

Requirements

• Experience: 3–5 years in demand generation/performance marketing, ideally in B2B tech.
• Tools & Platforms: Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.
• Analytical Skills: Strong data analysis and optimization mindset.
• Communication: Clear, confident communicator with strong presentation skills.
• Creativity: Ability to develop innovative, test‑and‑learn campaign strategies.

Preferred Qualifications

• Direct B2B tech marketing experience with complex products or services.
• Project management skills with the ability to juggle multiple deadlines.
• Knowledge of Account‑Based Marketing (ABM) tools such as 6sense.
• Familiarity with AI applications in marketing operations.
• Commitment to continuous learning and staying ahead of digital trends.

Key Performance Indicators (KPIs)

• Lead Generation & Pipeline: Volume and quality of SQLs (50%).
• Campaign Operations & Optimization: Conversion efficiency and pipeline contribution (20%).
• Customer Marketing: Retention and win‑back performance (15%).
• Reporting & Insights: Accuracy and clarity of dashboards/metrics (15%).

Application Process

If you are passionate about driving growth through data‑driven marketing and meet the qualifications above, we encourage you to apply.