Performance Marketing Manager (Remote)

YouSet; Montreal; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading insurance technology firm is seeking a Performance Marketing Manager to lead its paid acquisition strategy. The ideal candidate will have over 5 years of experience in performance marketing across major platforms, possess strong analytical skills, and be results-oriented. This is a full-time position with competitive compensation, flexible working arrangements, and comprehensive health benefits. Apply now to help shape the future of insurance.

Benefits

Competitive compensation

5 weeks of vacation

Comprehensive health insurance

Unlimited sick days

Paid parental leave

Qualifications

• 5+ years of experience in performance or growth marketing with expertise in Paid Search & Paid Social.
• Proven track record managing $100k+ / month across key platforms.
• Strong grasp of CPA, ROAS, LTV, and unit economics.

Responsibilities

• Drive new revenue from qualified leads.
• Own media strategy and oversee campaign setup.
• Conduct cohort and funnel analysis.

Skills

Performance marketing

Paid Search

Data analysis

Stakeholder alignment

Lead generation

Tools

Google Ads

Meta Ads

GA4

Looker Studio

Excel

Job description

Job Description

Are you a growth-driven marketer who thrives in fast-paced environments? Do you love scaling paid channels, experimenting with new tactics, and turning data into results?

We're looking for a Performance Marketing Manager to own and scale our paid acquisition strategy - helping us reach more Canadians, faster.

What we're building

YouSet is disrupting the insurance industry with technology, data and human expertise. We are on a mission to build the most comprehensive and most loved insurance platform in Canada.

We're growing fast and looking for a talented Performance Marketing Manager to help us grow even faster. To date, we've helped over 400,000 Canadians shop for their home and car insurance with an average of 4.9 stars in online reviews.

Responsibilities

North Star : Drive new revenue from qualified leads.

1.Paid Media Ownership

• Develop and supervise media strategy across Google Ads and Meta Ads (executed by our paid media agency).
• Write compelling ad copy, define creative concepts, and collaborate with agency for asset production.
• Oversee campaign setup, audience segmentation, bid strategies, and budget pacing.
• Continuously A / B test creatives, messaging, targeting, and placements.

2.Creative & Messaging

• Create detailed briefs for UGC creators
• Review and optimize ad creatives to ensure messaging-market fit.
• Build a library of tested hooks, formats, and offers to improve scalability.
• Collaborate with the content / brand team to align paid ads with broader campaigns.

3.Tracking, Analytics & Reporting

• Own performance dashboards : build, maintain, and automate reporting in GA4, Looker Studio, or similar.
• Ensure data integrity through proper tagging (UTMs, GTM setup, event tracking).
• Conduct cohort and funnel analysis to measure CPA, CAC : LTV, and ROAS.
• Translate data into insights and actionable recommendations for leadership.

4.Channel Expansion & Testing

• Identify and validate new acquisition channels (TikTok, YouTube, Podcasts, Influencers, etc..).
• Run time-boxed experiments with clear success criteria.
• Build a testing roadmap (new audiences, offers, placements) and document learnings.

5.Collaboration & Stakeholder Alignment

• Coordinate with SEO / content team to ensure paid and organic alignment (keywords, messaging).
• Partner with product / development to improve tracking infrastructure and conversion flow.

What type of person are you?

• Results-oriented : You set goals and deliver on them.
• Proactive : Entrepreneurial, hands-on, and solutions-driven.
• Data-driven : Mindset with strong analytical rigor.
• Strategic : Comfortable drawing clear lines between marketing investment and business outcomes.

Do you have what it takes?

• 5+ years of experience in performance or growth marketing with deep expertise across Paid Search & Paid Social.
• Proven track record managing $100k+ / month across Google, Meta and other key platforms, with a primary focus on lead generation.
• Experience managing external agencies & freelancers.
• Strong grasp of CPA, ROAS, LTV and unit economics.
• Advanced Google Sheets / Excel skills and data fluency (GA4, attribution, cohort analysis).
• Meta Blueprint or Google Ads certified is a plus.
• Excellent written and spoken English; French is a plus.

What's in it for you?

• Competitive compensation + stock options
• Up to 5 weeks of vacation per year
• 100% remote or downtown Montreal office
• Work abroad for up to 90 days per year
• Comprehensive health, dental, vision & life insurance
• Unlimited sick & mental health days
• Paid parental leave (4 months top-up)
• Sponsored team activities & events
• Flexible start date (the sooner the better!)

Ready to grow with us?

This is a full-time role at a high-growth company, with increasing responsibilities and impact.

Apply today - don't miss your chance to shape the future of insurance.