Performance Marketing Manager

The Influence Agency; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading AI startup is hiring a Performance Marketing Manager to lead their advertising strategy and execution. The ideal candidate has 3–5 years of experience in performance marketing, especially with Meta and Google Ads. This fully remote role offers competitive salary, equity, and generous PTO among other perks.

Benefits

Competitive salary

Equity + performance-based bonuses

25 PTO days

Health, vision, and dental benefits

$1K wellness budget

Equipment allowance

Annual company offsite

Qualifications

• 3–5+ years in performance marketing, ideally in B2C/e-commerce.
• Proven success managing Meta and Google Ads at scale.
• Strong copywriting and creative iteration background.

Responsibilities

• Lead Aragon’s performance marketing function.
• Develop and execute ad strategies across platforms.
• Create and optimize ad variations with teams.

Skills

Expertise in Meta + Google Ads

Strong grasp of CAC, ROAS, CPA, CTR

Experience with creative testing pipelines

High-converting ad copy writing

UGC creator management

Campaign tracking and optimization

Job description

Performance Marketing Manager

Are you a performance marketer who thrives on ownership, fast iteration, and scaling campaigns that directly impact revenue? We’re working with Aragon.ai, an AI company redefining the future of photography and visual identity, to hire a Performance Marketing Manager. This is a high-impact role where you’ll take the reins on paid media strategy and execution, test bold creative ideas, and fuel growth in a category-defining startup.

About The Company

Aragon.ai is building the visual identity layer of the internet. Their proprietary AI generates ultra-realistic photos of people that are indistinguishable from real ones.

• Over 2M users and 34M+ photos generated
• Flagship products include:
• AI Headshot Generator — the world’s most popular AI headshot generator
• Aragon Teams — branded headshots for corporations, including Fortune 500 clients
• Aragon Lite — an AI photo editor with dozens of tools
• Aragon Pro — AI photo generator with unique styles, growing rapidly in ARR

The company is backed by top Silicon Valley VCs (including Neo and Sequoia), operates with a lean 9-person team. With a globally distributed team and fully remote culture, Aragon offers the chance to make a direct, lasting impact on a fast-scaling business.

About You

You’re a hands-on performance marketer with a proven record of scaling Meta and Google Ads profitably at significant spend levels. You’re as comfortable digging into data and attribution as you are writing sharp ad copy or testing new creative angles. You thrive in lean, fast-moving environments where ownership is high, expectations are clear, and results matter more than hours.

Team Member Traits

• Entrepreneurial mindset with a love for data-driven growth marketing
• Proactive, resourceful, and adaptable — you find solutions quickly and creatively
• Client-presentable and collaborative, comfortable working cross-functionally with design, product, and engineering
• Independent and accountable — able to own strategy and execution without micromanagement
• Clear communicator who values transparency, feedback, and new ideas

Abilities & Skills

• Expertise in Meta + Google Ads, scaling campaigns to $200K+/month
• Strong grasp of CAC, ROAS, CPA, CTR, and attribution
• Hands-on experience with creative testing pipelines (UGC, static, video, carousel)
• Skilled in writing high-converting ad copy and developing creative briefs
• Experience sourcing and managing UGC creators and coordinating external vendors/partners
• Comfortable building dashboards, tracking spend, and optimizing campaigns in real time
• Bonus points for: TikTok, LinkedIn, or Reddit Ads; SEO or CRO experience; or startup growth experience

Experience

• 3–5+ years in performance marketing, ideally in B2C/e-commerce or high-growth startups
• Proven success managing both Meta and Google Ads at scale
• Strong copywriting and creative iteration background
• Bias toward candidates from smaller teams or startups who have owned the full funnel

About the Role

You’ll lead Aragon’s performance marketing function, taking ownership of Meta and Google Ads and gradually expanding into new platforms. You’ll inherit accounts currently managed by an agency and transition performance in-house, supported by an in-house designer and cross-functional teammates.

Day-to-day, you’ll:

• Develop and execute high-performing ad strategies across Meta + Google (and later TikTok/LinkedIn/Reddit)
• Scale ad spend from $100K–$200K+/mo, maintaining strict efficiency and profitability
• Create and optimize ad variations with UGC creators, agencies, and internal teams
• Write sharp, conversion-focused copy for multiple formats and audiences
• Establish and maintain a repeatable creative testing pipeline
• Report on KPIs, ensuring clarity on spend, attribution, and performance
• Collaborate closely with design, content, product, and data teams to fuel growth

Success looks like:

• Within 30 days: full ownership of accounts and outperforming current profits
• Within 90 days: running strategy and execution autonomously, with a reliable creative pipeline and clear reporting cadence

Compensation & Perks

• Competitive salary (exact range to be discussed with qualified candidates)
• Equity + performance-based bonuses
• 25 PTO days, usable for vacation, health, or holidays (plus additional company holidays)
• Health, vision, and dental benefits
• $1K wellness budget for gym, education, or productivity needs
• Equipment allowance
• Fully remote within Canada
• Annual company offsite — next one is in Tokyo!

This is a rare chance to take full ownership of performance marketing at a lean, profitable, and well-funded AI startup. If you’re ready to lead campaigns that reach millions, experiment boldly, and scale a category-defining product - Aragon wants to meet you.

Ad Culture is partnering with Aragon.ai in their recruitment efforts. All candidates will be carefully reviewed by our team, and only those selected for an interview will be contacted. We appreciate your interest in joining the Aragon.ai team and look forward to reviewing your application!