Performance Marketing Manager

Best Buy Canada; Remote; CAD 95,000 - 105,000; Full time

Job summary

A leading tech company in Canada seeks a Performance Marketing Manager to lead strategic marketing efforts and optimize paid media campaigns. You'll manage a multi-million-dollar budget, mentor team members, and drive revenue growth through innovative marketing practices. The role operates on a remote-first basis with occasional in-person collaboration in Vancouver. Enjoy benefits like health plans, enhanced pension contributions, and training opportunities. Salary range is $95,000 to $105,000 annually, plus bonuses.

Benefits

Employee discounts on tech

Flexible health benefits

TFSA and RRSP programs

100% matched company pension plan

Training programs

Qualifications

• 7+ years’ experience managing digital marketing campaigns for mid-to-large organizations.
• 2-3 years of experience in leadership roles managing teams.
• Deep understanding of marketing funnels and audience segmentation.

Responsibilities

• Lead performance marketing strategies across various paid channels.
• Manage multi-million dollar budgets and develop forecasting models.
• Drive continuous improvements using data analysis and A/B testing.

Skills

Paid media planning and buying

Leadership experience

Budget management

Campaign optimization

Analytical skills

Presentation skills

Tools

Google Marketing Platform

Adobe Analytics

Google Analytics

PowerBI

Job description

Are you ready to join a vibrant team of creative thinkers and data-driven strategists at Best Buy Canada, dedicated to driving growth and building lasting customer relationships?

As performance marketing manager, you’ll make a measurable impact by leading best practices, optimizing paid campaigns, and mentoring specialists to deliver results that matter—all while driving a multi-million-dollar paid search program and delivering significant revenue growth.

We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative, and social purposes.

Make a difference on our marketing team as a performance marketing manager!

What you’ll do as a performance marketing manager:

• Lead and execute performance marketing strategies across paid channels: search, social, programmatic, display, and video

• Oversee daily media execution to ensure campaigns meet business goals, timelines, and quality standards

• Effectively manage multi-million dollar budgets and develop forecasting models to guide investment and ROI

• Build strong relationships with media platforms and partners, securing new opportunities and early access to innovations

• Drive continuous improvement through data analysis, A/B testing, and adoption of emerging platforms

• Mentor specialists and lead cross-functional plans to achieve KPIs and improve CPC, ROAS, and conversion—powering a multi-million-dollar paid search program and delivering measurable revenue impact

• Connect the digital marketing team with the broader organization for integrated execution and shared priorities

• Lead reporting and review cadences, ensuring all stakeholders and team members are clear on performance results on an ongoing basis

• Champion digital marketing innovation and represent the team in leadership forums

What we’re looking for:

• 7+ years’ experience in paid media planning and buying (programmatic, social, search) and managing digital marketing campaigns for mid-to-large organizations

• 2–3 years of leadership experience managing high-performing teams

• Proven ability to manage multi-million CAD budgets across diverse campaigns

• Expertise in planning, executing, and optimizing paid channel campaigns using emerging tools and platforms

• Deep understanding of the marketing funnel, cross-channel attribution, and audience segmentation

• Strong knowledge of media innovation and platforms, including Google Marketing Platform (Google Ads, DV360, SA360, Campaign Manager, Google Merchant Centre), Adobe Analytics, and familiarity with Meta Business Manager, TikTok Ads, Criteo, Reddit Ads, and LinkedIn Campaign Manager

• Skilled in campaign setup, bidding strategies, audience targeting, attribution modeling, budget management, forecasting, reporting, A/B testing, and analytics (Google Analytics, PowerBI, Adobe Analytics)

• Ability to translate business objectives into actionable digital strategies

• Strong presentation skills

• Proactive, analytical approach to communication and problem-solving

Why you’ll love it here:

• Employee discounts on awesome tech from day one

• Flexible health benefits and wellness program

• TFSA and RRSP programs

• 100% matched company pension plan

• Training programs to build new and transferable skills

About Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.

We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements.

Join our amazing team!

We are looking for people just like you.

Annualized base pay range

$95,000.00 - $105,000.00 This role has bonus components in addition to annualized base pay.

Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3