Partner Marketing Specialist

The Channel Company; Canada; Remote; CAD 84,000 - 113,000; Full time

Job summary

A leading marketing solutions provider is seeking a Partner Marketing Specialist to guide partners through successful marketing programs. This remote role requires 3+ years in digital marketing and expertise in building go-to-market plans. The ideal candidate has strong analytical skills and excellent communication abilities, focusing on driving demand and optimizing performance. The position comes with a competitive salary and comprehensive benefits.

Benefits

Medical, dental, and vision insurance

Paid parental leave

Unlimited PTO

Company matched 401k

Qualifications

• 3+ years of hands-on experience in marketing, focusing on digital and demand generation.
• Background in B2B marketing or agency environments preferred.
• Previous Partner Marketing Experience is a plus.
• Strong analytical mindset with a focus on performance measurement.
• Excellent communicator in client and internal discussions.

Responsibilities

• Act as a strategic advisor to partners for effective go-to-market plans.
• Manage partner relationships through check-ins and performance reviews.
• Guide partners in marketing programs and measuring ROI.
• Collaborate with clients to report on marketing performance.
• Create compelling marketing briefs and presentations.

Skills

Digital marketing

Client communication

Analytical mindset

Project management

Tools

Microsoft Excel

PowerPoint

Outlook

Job description

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

What You'll Be Doing:

We’re looking for a proactive, strategic, and collaborative Partner Marketing Specialist to support our clients by guiding their partners through successful marketing programs. This role is a dynamic blend of digital marketing, client success, project management, and communication. You’ll work directly with a select group of partners to align their marketing strategies with business objectives, drive demand, and accelerate growth.

Responsibilities:

• Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans.
• Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
• Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies.
• Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI.
• Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
• Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
• Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement.

What We’re Looking For:

• 3+ years of hands-on experience in marketing, with a focus on digital and demand generation.
• Background in B2B marketing or agency environments preferred.
• Previous Partner Marketing Experience is a plus.
• Experience in the tech industry is a plus.
• Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
• Excellent communicator with confidence in both client-facing conversations and internal collaboration.
• Proficient in Microsoft Excel, PowerPoint, and Outlook.

Benefits:

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.

Salary Range: $60,000.00 - $80,000.00 USD per year