Paid Social Strategist (Remote Canada) - Future Opening

Abe; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A premier social media advertising consultancy is seeking a Senior Social Media Strategist to lead client accounts and develop innovative advertising strategies. This remote role requires 2+ years of B2B digital marketing experience, particularly with LinkedIn Ads. Ideal candidates possess strong analytical skills, a competitive mindset, and a commitment to ethical advertising. The position offers a dynamic work environment with comprehensive benefits including unlimited PTO and 401(k) matching.

Benefits

Unlimited PTO

401(k) matching

Medical, dental, vision insurance

Qualifications

• 2+ years of experience at a digital marketing agency, with B2B support.
• Ability to analyze campaign performance data using analytics tools.
• Strong grasp of ad copywriting and bid management.

Responsibilities

• Oversee a collection of Social Media accounts.
• Build and optimize budgets for paid media campaigns.
• Drive results and measure via OCT.

Skills

Paid social advertising expertise

Experience with LinkedIn Ads

Analytical skills

Problem-solving

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to align internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions and optimize performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver with a growth mindset
• Always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-obsessed and committed to ethical advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Live and demonstrate Abe's core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client North Star Metrics and Client Satisfaction scores
• Build client trust and relationships that enable renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client contacts and executives
• Make strong strategic decisions for accounts

Benefits

• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Benefits to Support the Whole Person:
  • Mental health access and wellness resources
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (Dec 24 – Jan 1), paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure

Work Environment

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. We may accommodate global opportunities where we have established teams, including Canada, the UK, and Australia. For global locations, you must have work authorization and reside in that country.

This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac), standard software, and reliable internet with a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

If you require accommodations in completing this application or participating in the process, please contact [e-mail].

Additional Information

At Abe, People First is a core value. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.