Paid Social Activation Lead

Horizon Media; Toronto; On-site; CAD 80,000 - 95,000; Full time

Job summary

Horizon Media is seeking a Senior Supervisor for Digital Investment & Activation. The role focuses on leading paid social strategies, executing cross-platform plans, and driving data-driven campaigns for clients.

You will manage and mentor a growing team, ensuring high-quality QA and platform optimization. Ideal candidates will have 4+ years in paid social, strong proficiency across Meta/TikTok, and experience with cross-channel measurement and partner collaboration.

Qualifications

• 4+ years of media experience with hands-on Paid Social activation.
• Expertise in Meta Ads Manager and TikTok Ads Manager; strong across LinkedIn, Pinterest, Snapchat, X.

Responsibilities

• Lead paid social planning, audience targeting, data-driven approaches across platforms.
• Create client-facing paid social recommendations and present strategies.
• Mentor junior team members and lead interview processes for paid social roles.
• Set up and QA paid social campaigns across major platforms; ensure pixel/CAPI implementation.

Skills

Paid Social activation

Team leadership

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Link edIn

Pinterest

Snapchat

X (Twitter)

CAPI integrations

Job description

Horizon Media is seeking a Senior Supervisor for Digital Investment & Activation. The role focuses on leading paid social strategies, executing cross-platform plans, and driving data-driven campaigns for clients.

You will manage and mentor a growing team, ensuring high-quality QA and platform optimization. Ideal candidates will have 4+ years in paid social, strong proficiency across Meta/TikTok, and experience with cross-channel measurement and partner collaboration.