Paid Media Specialist

Creator; Vancouver; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

A dynamic marketing agency in Vancouver is seeking a Paid Media Specialist to design and execute paid media campaigns using influencer content. This role involves managing ad budgets, optimizing for performance, and collaborating with cross-functional teams to enhance campaign effectiveness. The ideal candidate has 3–5 years of experience in managing paid ads and a strong analytical mindset. Competitive salary of $65,000 - $85,000 CAD offered.

Qualifications

• 3–5 years of hands-on experience managing paid ads across Meta, TikTok, and Google.
• Proven ability to drive eCommerce or DTC performance metrics.
• Experience using creator or UGC content in paid campaigns.

Responsibilities

• Design and launch full-funnel paid campaigns using influencer and UGC content.
• Manage ad budgets, pacing, and performance across multiple client accounts.
• Deliver detailed performance reports with actionable insights.

Skills

eCommerce or DTC performance

Analytical mindset

Excellent communication skills

3–5 years of paid ads experience

Strong grasp of pixel tracking

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

Shopify

HubSpot

Job description

Location: Vancouver, BC (Hybrid) Department: Client Services Reports to: Head of Customer Success Type: Full time

The Role

We’re looking for a Paid Media Specialist who can take creator content and turn it into performance gold.

You’ll work with our client services and influencer teams to plan, build, and optimize paid media campaigns using influencer and UGC assets. From creative testing to conversion tracking, your mission is to prove that influencer content sells—driving higher ROAS, lower CPCs, and scalable results for our clients.

This is an ideal role for a paid media strategist who loves storytelling, understands the power of creators, and thrives on performance data.

Key Responsibilities

🎯 Campaign Strategy & Execution

• Design and launch full-funnel paid campaigns using influencer and UGC content (Meta, TikTok, Google, YouTube).
• Translate campaign goals into actionable paid strategies (awareness, traffic, conversion, retargeting).
• Manage ad budgets, pacing, and performance across multiple client accounts.

🧠 Optimization & Insights

• A/B test creative variations, hooks, and formats to maximize ROI.
• Continuously refine targeting, bidding, and landing pages based on performance data.
• Deliver detailed weekly and monthly performance reports with actionable insights.
• Develop Paid Ads SOPs and best practices so the service can be scaled across the Customer Success team.

💬 Collaboration

• Work with Account Managers and the Creator Success team to identify high-performing influencer content for paid amplification.
• Collaborate with the Product and Development team to ensure effective tracking of paid media performance through tracking links and other mechanisms.
• Identify features for the product roadmap and support the scaling and optimization of the product with the Product Team.
• Coordinate with the Creative team to repurpose influencer assets into ad-ready formats.
• Advise clients on paid media strategy, performance metrics, and best practices for scaling creator-driven ads.

What You Bring

• 3–5 years of hands-on experience managing paid ads across Meta, TikTok, and Google (agency or brand side).
• Proven ability to drive eCommerce or DTC performance (CPC, CTR, ROAS, CPA).
• Experience using creator or UGC content in paid campaigns.
• Strong grasp of pixel tracking, attribution, and audience segmentation.
• Experience in affiliate marketing and with affiliate networks preferred.
• Analytical mindset with comfort using GA4, Meta Ads Manager, TikTok Ads Manager, and Shopify/HubSpot integrations.
• Excellent communication skills — able to translate data into client-friendly storytelling.

Nice to Have

• Familiarity with influencer marketing platforms, affiliate programs, or creator licensing.
• Experience scaling paid media for Shopify brands.
• Working knowledge of AI tools for creative optimization (e.g., Motion, Pencil, or Meta’s Advantage+ suite).

Compensation

We offer a starting salary of $65,000 - $85,000 CAD

Total compensation includes Salary, bonus, benefits, and other perks