Organic & AI Search Manager

Paddle; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited holidays

5% learning budget or learning fund

Job summary

Paddle is seeking an Organic & AI Search Manager to shape how it is found in AI-powered answers and search results. You’ll drive organic strategy, AI discoverability, and content collaboration with Brand, PMM, and Growth to ensure visibility and trust across search and AI surfaces.

Reporting to the Head of Web, you’ll turn insights into strategy and decisions, draft first versions with AI, and move BAU updates forward across content and discoverability initiatives to boost performance and

Qualifications

• Strong foundation in search engine optimisation (SEO) across technical, on-page, and off-page work.
• Experience with AI and LLM discoverability, AEO, or GEO.
• Experience working cross-functionally with content, brand, or product marketing teams.
• Able to draft first versions for review using AI.
• Able to translate complex organic data into clear direction for non-specialist stakeholders.
• Capable of linking organic performance to commercial outcomes such as pipeline.

Responsibilities

• Own Paddle’s organic and AI discoverability strategy, from brand awareness to category-level consideration, so we’re visible wherever our audience looks for answers
• Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps
• Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth
• Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it
• Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we’re represented consistently wherever people look
• Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content
• Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions
• Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise

Skills

SEO fundamentals

AI discoverability

Cross-functional collaboration

Content strategy

Tools

AI drafting tools

Job description

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.

The Role:

The way people find information is changing. Search now includes AI-generated answers, large language model (LLM) citations, and zero-click journeys. People often get an answer without visiting a website, so how a brand is understood and cited matters as much as where its pages rank.

We’re looking for an Organic & AI Search Manager to help Paddle show up well in those answers. You’ll shape how Paddle is understood, cited, and recommended by both people and machines. Ranking pages is part of that. Being cited and recommended is the rest. You’ll work across organic strategy, AI discoverability, and content, partnering closely with our Brand, product marketing (PMM), and Growth teams so the content we create is easy to find, trust, and surface in AI-generated answers.

Reporting to the Head of Web, you’ll connect the people who create content with the changing landscape of organic and AI-powered discovery. You’ll turn insight into strategy, and strategy into decisions.

You’ll also help move the work forward. You’ll help shape new content, and you’ll steer business-as-usual (BAU) updates, refreshes, and improvements that strengthen organic visibility, AI discoverability, and performance. Where it helps, you’ll draft first versions for review, using AI to speed that up. This is a broad role for someone who can move between spotting opportunities, making recommendations, and moving the work forward.

What you’ll do:

• Own Paddle’s organic and AI discoverability strategy, from brand awareness to category-level consideration, so we’re visible wherever our audience looks for answers
• Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps
• Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth
• Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it
• Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we’re represented consistently wherever people look
• Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content
• Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions
• Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise

We'd love to hear from you if you:

• Have a strong foundation in search engine optimisation (SEO), across technical, on-page, and off-page work, and are building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO)
• Understand how LLMs surface, cite, and recommend content, and have an informed view on how brands can influence that
• Have experience working cross-functionally with content, brand, or product marketing teams, and have shaped and influenced how they work
• Can steer content updates and produce a first draft for review, using AI to help
• Are comfortable turning complex organic data and trends into clear direction for non-specialist stakeholders
• Can connect organic performance to commercial outcomes such as pipeline, and explain the link to stakeholders
• Can balance long-term strategic thinking with moving quickly and testing your hypotheses
• Are curious about how information discovery is changing and have strong opinions on where it’s heading

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Our Values

• Paddle Together - “None of us, is as smart as all of us”
• Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
• Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.