Ontario Regional CRM Manager

Triskel Consulting; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A digital services provider is looking for an Ontario Regional CRM Manager to develop and execute targeted CRM initiatives for the Ontario market. The ideal candidate will have experience in the gambling industry and be skilled in using CRM systems to enhance player engagement. This role offers competitive salaries and opportunities for professional growth within a multicultural team.

Benefits

Competitive salary and performance-based bonuses

Clear growth paths and professional development

Multicultural team environment

Qualifications

• 2+ years of experience in a CRM role, preferably within the gambling or online gaming industry.
• Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.
• Experience working with both casino and sportsbook products is a strong advantage.

Responsibilities

• Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the Ontario market.
• Ensure all campaigns comply with Canadian and Ontario regulatory requirements.
• Analyze customer behavior and campaign performance to optimize strategies.

Skills

Experience with CRM systems

Customer segmentation

Campaign performance analysis

Strong organizational skills

Good communication skills

Tools

Optimove

Salesforce Marketing Cloud

Job description

Overview

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for an Ontario Regional CRM Manager to focus on the Ontario market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As an Ontario CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for Ontario players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Responsibilities

• Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the Ontario market across both casino and sportsbook.
• Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players.
• Ensure all campaigns comply with Canadian and Ontario regulatory requirements, maintaining best practices in responsible gaming.
• Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences.
• Use leading CRM tools to manage personalization, segmentation, and automation of campaigns, ensuring effective engagement in both verticals.
• Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
• Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across casino and sportsbook.
• Monitor regional trends, player feedback, and competitor activity in both casino and sportsbook to adapt and improve campaigns.

Requirements

• Experience working with the Ontario gaming market and familiarity with Canadian licensing requirements.
• 2+ years of experience in a CRM role, preferably within the gambling or online gaming industry.
• Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.
• A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.
• Experience working with both casino and sportsbook products is a strong advantage.
• Strong organizational skills and the ability to multitask in a fast-paced environment.
• A proactive and collaborative attitude, with an eagerness to learn and grow within the role.
• Good communication skills in English; Fluency in French would be an asset.

What is on offer?

• Play a key role in a regulated, high-growth market.
• Competitive salary and performance-based bonuses.
• Clear growth paths and professional development in CRM and the gambling industry.
• Be part of a multicultural, innovative team where your input matters.