Ontario Market Activation Lead – Luxury Spirits

chgroup; Mississauga; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP plan

Car allowance

Travel allowance

Bonus potential

Job summary

Charton Hobbs Group in Mississauga, Ontario, is seeking a Marketing Activation Manager to drive Ontario MH brand marketing and field activations. You will lead planning, event execution, and brand presence in key on-premise and retail accounts, reporting to the Senior Regional Market Manager.

You will collaborate with the National Brand Marketing teams, manage activations, and travel as needed to support events and launches across Canada.

Qualifications

• Bachelor-level business degree preferred for marketing/commerce roles.
• 3+ years in luxury wine/spirit industry desirable.
• WSET Level 2 or higher is a plus for product knowledge.

Responsibilities

• Plan provincial marketing strategies for MH brands in Ontario.
• Coordinate field activations, events, and POSM logistics.
• Collaborate with National Brand Marketing and Charton Hobbs teams.
• Manage accounts and grow brand presence in key venues and retailers.
• Support training, events, and brand presence at partner locations.

Skills

Team player

Creative thinking

Results-oriented

Business thinking

Analytical mind

Excellent communication

Relationship builder

Organization & detail orientation

Project management

Event management

Office Suite (PowerPoint & Excel)

Presentation & negotiation

Digital & social media savvy

Hospitality industry knowledge

Retail industry understanding

Affinity for wines & spirits

Education

Bachelor of Commerce or higher (Marketing/Business Admin preferred)

3+ years luxury wine/spirit industry experience

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

Charton Hobbs Group in Mississauga, Ontario, is seeking a Marketing Activation Manager to drive Ontario MH brand marketing and field activations. You will lead planning, event execution, and brand presence in key on-premise and retail accounts, reporting to the Senior Regional Market Manager.

You will collaborate with the National Brand Marketing teams, manage activations, and travel as needed to support events and launches across Canada.