OnStar Go-to-Market Strategy & Launch Excellence Manager

General Motors of Canada; Oshawa; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading automotive company is seeking a Go-to-Market Strategy & Launch Excellence Manager in Oshawa. This hybrid role involves leading sales experience strategies and overseeing product launches. Candidates should have over 5 years of experience in digital technology, strong strategic planning skills, and a Bachelor’s degree. The company offers comprehensive benefits including paid time off and healthcare. Not eligible for relocation or sponsorship.

Benefits

Paid time off

Healthcare benefits

Life insurance

Pension contribution

Vehicle Purchase Plan

Qualifications

• 5+ years of experience in the digital and/or technology space.
• Bachelor’s Degree or equivalent work experience required.
• Proven ability to manage competing priorities.

Responsibilities

• Lead OnStar Canada sales experience and digital product catalogue.
• Collaborate with Global OnStar teams for alignment.
• Develop sales enablement materials and establish feedback loops.

Skills

Digital understanding

Strategic planning

Collaboration

Problem-solving

Communication

Education

Bachelor’s Degree in Business, Analytics, Computer Science

Job description

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre Location three times per week, at minimum [or other frequency dictated by the business].

Overview

The Go-to-Market Strategy & Launch Excellence Manager plays a critical role in growing the Canadian subscription business through effective packaging & pricing and sales experience strategies, as well as overseeing GTM launch excellence. In this role, you will lead the OnStar product catalogue, trial strategy & onboarding experiences. Leveraging your strong strategic planning and ability to partner with cross-functional stakeholders, you will be responsible to ensure effective launch plans are in place and sales channel readiness for key launches in the Canadian market. Reporting to the National Manager, Revenue Growth, you will apply your leadership and relationship management skills to drive current and future business performance.

Key Responsibilities

• Lead OnStar Canada sales experience, including digital product catalogue plans and pricing, trial and onboarding strategies.
• Work in partnership with Global OnStar teams to ensure Canada alignment.
• Collaborate with cross-functional business strategy and product management stakeholders in the U.S. and Canada to address Canadian specific business, technical and legal requirements.
• Ensure that products, systems, or technologies integrate seamlessly, both internally and externally, to deliver a cohesive customer experience.
• Develop compelling product messaging and positioning to differentiate the product in the market and appeal to the target audience.
• Develop sales enablement materials, such as 1-pagers, onboarding material, pitch decks, case studies, and objection handling guides.
• Establish feedback loops with sales and customer success to continuously refine positioning and messaging based on real-world insights.
• Develop business reporting and track essential KPIs, conduct performance analysis & optimization.
• Lead Canadian OnStar launch excellence; hold cross-functional team accountable to execute detailed GTM launch plans.
• Collaborate with Product, Sales, Marketing, Dealer and Advisor teams to develop and implement go-to-market strategies that support multiple revenue channels, including sales, partnerships, and enablement.
• Deliver clear, impactful presentations to communicate business performance insights, key initiatives, and recommendations for action.

Preferred Qualifications

• 5+ years of experience working in the digital and/or technology space, including the understanding of subscription business models.
• Successfully obtained a Bachelor’s Degree (in Business, Analytics, Computer Science, or related field) or equivalent work experience.
• Proven track record of managing competing priorities in a fast-paced environment.
• Positive self-starter with a proactive attitude and a keen ability to problem-solve in complex, ambiguous and ever-evolving environments.

Key Competencies

• Strategic Planning – Develop short and mid-term plans to execute objectives and deliver key priorities.
• Business Acumen – Understand how we operation, create value and drive financial performance.
• Collaboration & Influence - ability to engage and inspire others through verbal and written communication to reach a common goal.
• Excellent oral, written & presentation communication skills.
• Focus on Results – Demonstrated ability to lead, drive for results, problem solve and achieve business objectives.
• Personal Accountability – It’s on me to get it done!.
• Excellent relationship-building skills – Ability to develop revenue producing relationships.
• Ability to manage multiple priorities and work effectively in high-pressure, deadline-driven environments.
• Resilience, flexibility and adaptability in a fast-paced, ever-changing business landscape.

Benefits

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

THIS POSITION IS NOT ELIGIBLE FOR RELOCATION.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.