Omnichannel Capabilities Manager

Johnson & Johnson; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading healthcare company is seeking an Omnichannel Capability Manager in Toronto, Ontario. This role focuses on building and scaling Omnichannel Marketing capabilities to enhance engagement with Health Care Professionals. Candidates should have a bachelor's degree and at least 7 years of business experience, ideally with Omnichannel Marketing solutions. An understanding of digital tools like Google Analytics and Salesforce Marketing Cloud is preferred. This position offers a collaborative and innovative work environment.

Qualifications

• Minimum of 7 years’ professional business experience required.
• Experience in building or implementing Omnichannel Marketing solutions required.
• People management experience preferred.

Responsibilities

• Build and scale an Omnichannel Marketing model for the Canadian business.
• Collaborate with a cross-functional team to support Omnichannel pilots.
• Integrate new data sources and ensure cross-channel activities.

Skills

Customer Analytics

Customer Engagement

Data Savvy

Digital Marketing

Project Management

Education

University Bachelor's degree

Tools

Google Analytics

Salesforce Marketing Cloud

HTML

CRM

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function

Digital Marketing

Job Sub Function

Digital Engagement

Job Category

Professional

All Job Posting Locations

Toronto, Ontario, Canada

Job Description

Johnson and Johnson is recruiting for an Omnichannel Capability Manager based in Toronto, Ontario.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science‑based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Role Description

Building and scaling an Omnichannel Marketing model is prioritized as one of the critical growth drivers for our Canadian business. This role will help build this capability, leveraging AI, science, data and insights to enable our organization to better engage with Health Care Professionals to help them stay informed of the latest research and treatment protocols across various therapeutic areas. This work will enable HCPs to have meaningful conversations and provide differentiated support to their patients.

You will partner with an empowered team of professionals including marketing, technology, analytics and data science to build, scale and implement omnichannel capabilities. You will act as lead on sophisticated omnichannel projects and be the key liaison for external agencies and other capability building partners.

Key priorities for delivery in this role include

• Work collaboratively with a cross‑functional team of across marketing, data science, analytics and technology
• Support the scaling of omnichannel pilots and capabilities across portfolio of brands
• Bring brand strategies to life with innovative and coordinated digital solutions
• Unlock new omnichannel capabilities using AI /machine learning to optimize HCP messaging across in‑person / virtual sales, CRM and media touchpoints
• Partner with analytics and business teams to identify the metrics that matter, reporting capabilities to visualize Omnichannel performance and find opportunity areas for improvement over time to enable a more adaptable and predictive model
• Partner with IT and external agencies to build data architecture and analytics understanding to ensure cross channel integration of activities
• Support organizational change across marketing, sales and MEE to develop, implement and embed new ways of working in support of Omnichannel model
• Integrate new data sources as they come available including CRM expansion, conferences, HCP portals and KOL events
• Partnering with US and Global partners to share standard methodologies and common learning agendas.

Required Qualifications

• A minimum of a University Bachelor's degree is required
• A minimum of 7 years’ professional business experience required
• Experience in building or implementing Omnichannel Marketing solutions is required (experience specific to Health Care Professionals is an asset)
• Preferred experience with: Google Analytics, Salesforce Marketing Cloud or other automated marketing systems, HTML, CRM
• The candidate will have a proven track record of problem solving, project management, demonstrating an entrepreneurial mentality, leading in ambiguous environments, influencing skills, learning agility, and being cross‑functionally balanced
• Ability to motivate department and project team members, set achievable objectives, maintain a positive outlook, take ownership, make decisions, manage external partnerships and hold self and team members accountable.
• People management experience is preferred
• Ability to influence across teams without direct accountability is critical

Required Skills

Preferred Skills

Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Digital Well‑Being, Industry Analysis, Innovation, Motivating People, Organizational Communications, Organizational Knowledge, Process Improvements, Project Scheduling, Technical Credibility