New Business Sales Executive - Heavy Equipment Rental SaaS

Vault Consulting (Accounting, Human Resources, Research); Mississauga; Remote; CAD 111,000 - 154,000; Full time

Job summary

A leading SaaS firm in Mississauga seeks a Sales Executive to drive new business development in North America. The candidate will engage with C-Suite decision-makers and manage key accounts. This remote role offers a competitive salary of $80,000 to $110,000 plus uncapped commissions and benefits including health coverage and education reimbursement.

Benefits

Health Benefits – Company Paid

RSP Matching

Laptop & Cell Phone Provided

Education Reimbursement

Company Social Events

Flex Hours

Qualifications

• 3 - 7+ years of B2B SaaS/Cloud software sales experience.
• Success selling to C-Suite decision-makers.
• Experience preferred in construction or heavy equipment sectors.

Responsibilities

• Drive new business development and secure clients.
• Work with executive-level decision-makers.
• Engage in 75% new business development tasks.

Skills

B2B SaaS/Cloud software sales experience

Proven success selling to C-Suite

Strong record of securing new clients

Comfortable in high-growth SaaS environment

Education

3 - 7+ years of relevant experience

Tools

MS Excel

MS Word

PowerPoint

Google Drive/Docs

Job description

As a Sales Executive, you will be selling SaaS platforms tailored for equipment rental, dealer, sales, and service industries. The role involves working with executive-level decision-makers and typically navigating three key stakeholders in the buying process. You will be responsible for driving new business development and securing new clients across North America. You will report to the Director of Sales. This position offers a base salary ranging from $80,000 to $110,000 plus uncapped commissions.

COMPENSATION & BENEFITS:

• $80,000 – $110,000 Base Salary, plus uncapped commissions
• OTE in the first year: up to $220,000
• OTE in the second year: up to $220,000+
• Health Benefits – Company Paid
• RSP Matching
• Laptop & Cell Phone Provided
• Employee Recognition, Gifts, Rewards
• Education Reimbursement
• Company Social Events
• Full-Time Work from Home & Flex Hours

THE COMPANY & CULTURE:

Our client, founded in 1982 and headquartered in Mississauga, Ontario, is a leading provider of SaaS solutions for the heavy equipment, construction, and industrial sectors. They empower equipment dealers, rental companies, and contractors across North America to streamline operations, improve asset utilization, and drive business growth through innovative technology. The company is recognized for its commitment to customer success, continuous product innovation, and industry expertise. They foster a supportive, inclusive culture that values employee well-being, collaboration, and professional growth.

OFFICE LOCATION & SALES TERRITORY:

• Head Office: Mississauga, Ontario
• Remote-based role with quarterly in-office meetings
• Approximately one week per month of North American travel for client visits and conferences.
• Sales Territory: North America (Canada & U.S.)
• Hours: Monday to Friday

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

• 3 - 7+ years of B2B SaaS/Cloud software sales experience (new business development)
• Proven success selling to C-Suite decision-makers (CEO, CFO, CRO)
• Preferred experience selling to construction, heavy equipment, or industrial technology sectors
• Strong record of securing new clients/logos and closing complex enterprise-level software solutions
• Must be comfortable working in a high-growth, fast-paced SaaS environment

TECHNICAL SKILLS:

• MS Excel – Basic
• MS Word – Basic
• PowerPoint – Intermediate
• Google Drive/Docs – Intermediate
• Online Demos – Intermediate

THE PRODUCT / SERVICE / SOLUTION

SaaS platform for equipment rental, sales, and service industries
Solutions include customer relationship management, service delivery, inventory management, rental asset management, and business operations optimization

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S):

• Customers: Equipment rental houses, heavy equipment dealers, and related industrial service providers
• Company size: Small-to-Mid Market (20–99 employees make up the majority of client base)
• Location: Primarily North America
• Decision Makers: C-Suite executives, owners, and financial leadership

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• Average Order Size: $40,000 USD ARR
• Average Account Size: $40,000 USD ARR
• Sales Cycle: 1–3 months, typically 6–8 sales calls/meetings to close

COMPETITIVE ADVANTAGES:

• Industry‑Specialization & Domain Fit
• Integrated Platform Across Sales, Rental & Service
• Advanced Asset Tracking & Proactive Maintenance
• Strong Reporting, Analytics & Decision Support
• SaaS Model with Lower IT Overhead
• Ease of Use & Adoption Focus

TYPICAL DAY & DUTIES:

• 75% New Business Development (prospecting, demos, closing new clients)
• 25% Administrative Duties (CRM updates, forecasting, reporting)
• 0% Account Management

LEADS:

• 50% Prospecting / Cold Calling
• 25% Warm Leads from Marketing & SDRs
• 25% Supplied Lists

OVERNIGHT TRAVEL:

• 25% (approximately 1 week per month across Canada & the U.S.)

SUPPORT & TRAINING:

• Sales training: 2–3 months (ad-hoc, job shadowing, joint calls)
• Technical product training: 2–3 months (self-directed with support from product/marketing)
• Expected ramp-up: 2–3 months until actively selling

WHY YOU SHOULD APPLY:

• Industry‑Specialized Leader: They focus solely on the equipment rental, sales, and service sector — you’ll be working with a product built by experts for experts, not a generic solution.
• Integrated & Innovative Platform: You’ll be promoting a unified system that covers rental operations, dealer sales, service workflows, and AI‑driven analytics — a compelling, cutting‑edge offering.
• Impact & Ownership: In your role, you’ll have significant influence in shaping customer outcomes and expanding market presence — your contributions will be visible and meaningful.
• Strong Backing & Stability: Their SaaS model, cloud infrastructure, and growing market presence offer both credibility and room for growth.

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities. Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance.