National Digital Marketing Specialist

Sonepar Canada, Inc.; Brampton; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company leading the electrical distribution industry, where your skills in digital marketing and data analysis can shine. In this dynamic role, you will drive digital initiatives, optimize marketing strategies, and collaborate with teams across Canada. With a commitment to sustainability and diversity, this organization offers a vibrant work environment and opportunities for career growth. If you are passionate about making a difference in the electrical industry and eager to contribute to innovative marketing strategies, this position is perfect for you.

Benefits

Flexible benefits program

Employee Assistance Program

Tuition Reimbursement

Employee Discounts

Career development opportunities

Company paid Life Insurance

Disability insurance

Qualifications

• 3+ years in digital marketing, preferably in B2B.
• Proficiency in Google Analytics and CRM tools required.

Responsibilities

• Support national marketing projects and analyze campaign performance.
• Manage SEO and PPC campaigns to improve traffic and engagement.

Skills

Data Analysis

SEO/SEM

Google Analytics

Email Marketing

Content Creation

B2B Marketing

Stakeholder Management

Education

Bachelor’s degree in Marketing or Communication

Bilingual in French and English

Tools

Google Analytics 360

Dynamics 365

Power BI

SQL

Adobe Creative Suite

Job description

Sonepar Canada is an independent family-owned company with global market leadership in the business-to-business distribution of electrical, industrial and safety products and related solutions. In Canada, we are represented by 9 locally managed electrical and industrial distributors and have over 100+ locations with coverage in 8 provinces.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees.

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

* The incumbent can either be based in Laval (Quebec) or Brampton (Ontario)*

Scope of the Position:

Drive digital and data initiatives across Operating Companies (OpCos) and champion, promote, and encourage best practices. Be a Subject Matter Expert (SME) in Google Analytics, SEO/SEM, and data analytics. Proactively analyze customer data and provide actionable insights. Build customer profiles and provide strategic insights on how to better market to them.

Major Responsibilities:

1. Work alongside the National Marketing Manager to support teams across Canada and execute projects nationally.
2. Monitor and analyze campaign performance using tools like Google Analytics to measure digital traffic and optimize campaigns for better performance.
3. Data analysis and reporting: Delve into data (customer, web, etc.), manipulate, and extract actionable insights. Produce and deliver weekly, monthly, and quarterly performance reports.
4. Design, implement, and analyze email marketing campaigns, including A/B testing, conversion tracking, and segmentation.
5. Track user interactions to identify patterns and trends that can help improve marketing. Support customer profiling and data management projects to ensure clean, usable data.
6. Manage SEO (keyword research and development) and SEM programs to improve search engine rankings and drive organic traffic.
7. Develop and manage PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.
8. Develop and optimize content for the website.
9. Conduct market research to inform campaigns and stay updated on advertising trends and competitor strategies.

Education and Training:

1. Bachelor’s degree preferably in marketing, communication, or a related field.
2. Bilingual in French and English preferred, but proficiency in English is essential for communicating with clients outside of Quebec.
3. Proficiency in digital marketing tools and platforms, including Google Analytics 360 (GA4, GTM, Ads, Search Ads, etc.), CRM & email marketing tools (ideally Dynamics 365), and HTML & CSS.

Expected Experience and Required Skills:

1. 3+ years’ experience in a similar role, ideally in a B2B industry.
2. Experience with Power BI, SQL, Fabric, Power Automate, Adobe Creative Suite, Wrike, an asset.
3. Strong ability to analyze data and provide actionable insights.
4. Ability to create engaging content and innovative marketing strategies.
5. Ability to make connections and build trust with stakeholders internally and externally.
6. Optimize marketing strategies, improve targeting, and drive better decision-making to maximize ROI.
7. Strong organizational, planning, and time management skills.
8. Handle customer data with confidentiality and ensure data management projects have clean, usable data.
9. Collaborate with various teams and stakeholders.

About 5% travel required.

• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit https://www.sonepar.com/en/commitments/sustainability.

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit https://www.sonepar.com/en/commitments/diversity-and-inclusion.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.