National Communications Manager

Maple Leaf Foods; Mississauga; On-site; CAD 96,000 - 141,000; Full time

Benefits offered by this job

Health and Wellness benefits

Defined Contribution Pension Plan

Learning and development opportunities

Tuition reimbursement

Job summary

Maple Leaf Foods seeks a National Communications Manager to act as the communication conduit for the National Retail Field Sales team. You will assimilate information to set sales priorities, create a standard communications process, and coordinate with Shopper Marketing, CSD, CBTS, and District Managers to drive priority accounts.

The role requires 5-7 years in Sales/Marketing, strong MS Office skills, and excellent written and verbal communication.

Qualifications

• Post-secondary education required - business concentration preferred.
• 5-7 years’ work experience in a Sales or Marketing function.
• Extremely strong computer skill set (Microsoft Office, PowerPoint).
• Excellent analytical skills with the ability to develop key insights.
• Strong organization and communication/collaboration skills.
• Ability to manage multiple priorities and stakeholders.

Responsibilities

• Assimilate business needs and align priorities for upcoming selling cycles.
• Develop the communications plan and information package for Field Sales teams.
• Ensure standard tools and reporting are in place for field effectiveness.
• Participate in CBT meetings and transfer information to Field Sales Representatives.
• Oversee Mobile Briefcase and Encore app data maintenance and accuracy.
• Coordinate with IT/Market IQ for accurate store data and reporting.

Skills

MS Office

PowerPoint

Analytical skills

Verbal communication

Written communication

Collaboration

Organization

Multi-tasking

Nielsen

Education

Business concentration

Job description

The Opportunity:

As a key member of the National Retail Field Sales team, the National Communications Manager will collaborate with the Shopper Marketing team, CSD team, CBTS, Field Directors and District Managers to serve as the “go-between” and “communication funnel” to and from the Retail Field Sales Team. The National Communications Manager is responsible for assimilating the information required in setting sales priorities for the Field Sales Team to execute in each cycle (i.e., 4 weeks, 8 weeks, or quarterly time frame). The incumbent is required to take initiative in creating a standard communications process, format (communications template) and time cadence, to help support the Field Sales team focus on priority accounts while using the appropriate tools for delivery.

Reason for vacancy: Existing Headcount

Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part‑time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

Snapshot of a Day-in-the-Life:

Field Sales Priorities

• Assimilate the specific business needs (i.e., Programs, new product launches, promotions etc.) of the category business teams and try to gain alignment on priorities for the upcoming selling cycle
• Develop the communications plan, including a package containing information crucial for the Field Sales Teams across the country

Sales Tools

• Work with the CBTs and Marketing to ensure the appropriate standard tools are in place and functioning to ensure a 100% effectiveness for Field Service Representative store calls
• Responsible for participating in the CBT meetings to ensure that information is transferred to Field Sales Representatives in a timely manner
• In charge of the Mobile Briefcase and Encore apps. Including the maintenance and fine tuning of information as needed
• Working with our IT/Market IQ team as the point person to ensure the “POS store by store data” and other reporting is accurate
• Responsible for all communication to the Operations team regarding Racking, Modular/Planograms, and programs

Business Intelligence

• Assimilating reports that are gathered from the Field Sales team (e.g., new and core item distribution, display/planogram compliance, etc.)
• Responsible for the analysis and communication to the Field Sales Management, Executives, CBTs, Marketing teams along with many others in the company
• Responsible for all compliance reporting that goes into the iPad
• Responsible for the tracking of all major events throughout the year

Other Responsibilities

• Works hand and hand with Encore Engagement team
• In charge of organizing all Regional Field Sales Meetings
• Responsible for developing themes for meetings
• Responsible for developing 3 regional contest per year

What You’ll Bring:

• Post-secondary education required - business concentration preferred
• 5-7 years’ work experience in a Sales or Marketing function
• Extremely strong computer skill set (Microsoft Office, PowerPoint)
• Excellent analytical skills: with the uncanny ability to develop key insights
• Strong organization and communication/collaboration skills
• Strong ability to deal with multiple priorities and stakeholders in all departments
• Strong verbal and written communication skills
• Ability to work under pressure in a fast-paced, demanding work environment
• Highly organized, fact-based, and very detail oriented
• Able to anticipate internal/external customers' needs and proactively seek to satisfy those needs
• Strong AC Nielsen acumen

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team [e-mail].

We embrace a strong, values-based culture

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team [e-mail].

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

Our 13,500 team members work in 20+ locations across Canada and the U.S. Find out where our plants and offices are located.

There’s no limit to how far you can take your career at Maple Leaf Foods. We’re a team of people with diverse backgrounds and a wide range of skills who challenge each other every day to learn and grow. When you join our team, your opportunities for growth are endless.