National Advisor Recruitment Consultant

sunlife; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Sun Life is seeking a National Recruitment Consultant within Sales Power to strengthen advisor recruitment and pre-contract sales execution. The role reports to the Advisor Growth & Retention team and focuses on Western Canada while developing scalable processes for a future Recruitment Centre of Excellence.

You will coach recruitment consultants and field leaders, build playbooks and training resources, and analyze pipeline data to improve candidate conversion.

Qualifications

• Minimum 10 years of experience in financial services distribution, advisor recruitment, business development, or related sales leadership roles.
• Proven success as a financial advisor, sales leader, advisor recruiter, or business development professional.
• Strong understanding of advisor career pathways, recruitment practices, and sales pipeline management.
• Experience coaching, mentoring, or developing sales professionals is strongly preferred.
• LLQP licensed, or experience obtaining and maintaining an LLQP license, is an asset.

Responsibilities

• Coach recruitment consultants and field leaders on advisor recruitment strategies and pre-contract sales execution.
• Provide direct support on high-priority recruitment opportunities and key candidate interactions.
• Mentor developing recruitment teams and build confidence and effectiveness in conversations.
• Partner with regional leaders to identify capability gaps and recommend targeted coaching interventions.
• Support pipeline management, objection handling, and candidate conversion nationally.

Skills

Financial services leadership

Advisor recruitment

Sales leadership

Coaching & mentoring

Communication & presenting

Education

LLQP license (asset)

Job description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Sales Power is launching a National Recruitment Consulting role to strengthen advisor recruitment capability and improve pre-contract sales effectiveness across the advisor recruitment pipeline. Reporting to the Advisor Growth & Retention team, the National Recruitment Consultant will serve as a dedicated coach, trainer, and subject matter expert, partnering with Field Leaders and, Recruitment Consultants, to enhance recruitment execution, improve candidate conversion, and build sustainable recruitment capability. The role will initially focus on supporting Western Canada, including British Columbia, Alberta, Saskatchewan, and Manitoba, where advisor growth opportunities and recruitment activities are expanding. The successful candidate will also help design scalable processes, tools, and best practices that can be leveraged nationally as part of a future-state Recruitment Centre of Excellence. This opportunity is ideal for a highly respected field leader, advisor or former advisor or anyone with extensive industry experience, strong coaching capabilities, and a passion for developing future advisor talent.

What will you do?

Recruitment Coaching & Field Enablement

• Coach recruitment consultants and field leaders on advisor recruitment strategies, candidate engagement, LLQP candidate support and pre-contract sales execution.
• Provide direct support on high-priority recruitment opportunities and key candidate interactions.
• Mentor developing recruitment teams and help build confidence and effectiveness in recruitment conversations.
• Partner with regional leaders to identify capability gaps and recommend targeted coaching interventions.
• Support in strengthening follow-up practices, pipeline management, objection handling, and candidate conversion nationally.

Capability Building & Best Practice Development

• Develop recruitment playbooks, coaching guides, conversation frameworks, and training resources focused on pre-contract sales excellence.
• Identify and document leading recruitment practices from across the field.
• Contribute to the development of a consistent advisor recruitment methodology across Sales Power.
• Help establish foundational processes and standards that support a future Recruitment Centre of Excellence.

Strategic Recruitment Support

• Provide surge capacity support to regions experiencing elevated recruitment activity or resource constraints.
• Analyze recruitment challenges, pipeline barriers, and conversion trends to identify improvement opportunities.
• Share field insights and recommendations with Advisor Growth & Retention leadership.
• Support continuous improvement initiatives designed to improve recruitment efficiency, effectiveness, and candidate quality.

What do you need to succeed?

• Minimum 10 years of experience in financial services distribution, advisor recruitment, business development, or related sales leadership roles.
• Proven success as a financial advisor, sales leader, advisor recruiter, or business development professional.
• Strong understanding of advisor career pathways, advisor recruitment practices, and sales pipeline management.
• Experience coaching, mentoring, or developing sales professionals is strongly preferred.
• LLQP licensed, or previous experience obtaining and maintaining an LLQP license, is considered an asset.
• Exceptional coaching, mentoring, and relationship-building skills.
• Strong consulting and influencing capabilities.
• Ability to translate complex sales concepts into practical, actionable guidance.
• Strong facilitation, presentation, and communication skills.
• Demonstrated ability to build trust and credibility across all levels of the organization.
• Highly collaborative with strong judgment and business acumen.
• Ability to identify trends, diagnose performance challenges, and recommend solutions.

What's in it for you?

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