Overview
Job ID: 8415
Location: Brampton
Reports to: Director, Sales
Newell Brands is a leading consumer products company with a portfolio of iconic brands and about 25,000 employees worldwide. Our high-performance culture, curiosity about the world, and core values guide how we win as One Newell: Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Job Summary
The National Account Manager is responsible for supporting the development and execution of a collaborative growth agenda between Newell Brands and the designated customer. The role involves working with Market Development & Planning, Marketing and the customer to develop sustainable growth strategies.
Responsibilities
- Leads the development of specific account strategies and annual operating plans that deliver Newell Brands budget and Omni Distribution, Shelving, Merchandising, and Price expectations.
- Leads the execution of annual Innovation Summits, development and delivery of customer Joint Business Plans, successful execution of annual Line Reviews and full year promotional plans at the category level.
- Frequently interacts with customer personnel to drive the execution of the customer category plan, building strong relationships at the Merchant/Buyer level, and connectivity with the VP/DMM and other cross-functional areas.
- P&L responsibility for business across the customer account. Demonstrates strong financial acumen and the ability to manage all account P&L levers including List price, sales allowances, rebates, markdowns, trade marketing spend and other customer investments (i.e., Retail Media, Customer Data) at the category level.
- Strong cross-functional expertise in operational disciplines such as providing a monthly sales forecast and end-to-end supply planning with the customer. Understands customer distribution network and customer-related metrics (i.e. Fill Rate, On-Time, Vendor Lead time, In-Stocks).
- Participates in the monthly Customer Business Review with Segment and Enterprise Leadership, highlighting risks and opportunities to annual operating plan and customer JBP.
- Participates in the monthly Segment Demand Review as a key step of the Newell S&OP process.
- Networks and builds strong relationships with key customer decision makers and internal stakeholders.
- Externally advocates for the Newell business and internally advocates for the customer.
- Uses data, information systems, and metrics around financial, brand, and shopper trends to maximize market share, sales, and gross margin.
- Manages trade spend/customer programs in collaboration with trade and finance to deliver exceed Newell annual budget and customer JBP targets.
- Negotiates and manages trade funds to create customer and company value by measuring and enforcing trade terms and identifying opportunities for improvement.
- Works with demand planning to develop accurate sales forecasts and achieve specified levels of forecast accuracy. Monitors competitor brands and products as well as market share to understand shopper trends and opportunities and communicates to appropriate sales, trade and brand management.
- Leverages brands and product mix to improve profitability and meet customer, shopper, and Newell Brands targets.
- Leverages category development management, customer planning, commercial finance, and customer supply chain resources in the development and activation of customer category business plans.
- Analyzes business trends and ideates on ways to drive the business; collaborates with cross-functional teams on tactics.
- Responsible for accurate sales forecast and sales attainment.
- Tracks plan progress and conducts timely reviews with the customer; makes plan adjustments as necessary.
- Leverages customer knowledge and consultative selling (SIERA) to create win-win solutions for customer/category growth.
- Monitors competitor brands and products and communicates trends to appropriate sales, CSP and brand management.
- Present plans, recommendations, and initiatives to the customer to gain approval.
- Leverages category and consumer insights to build customer-centric recommendations to sales growth.
- Actively leads day-to-day business interactions with the customer and internal partners to ensure proactive management of business trends.
- Develops internal partnerships to lead customer omni-channel business plan objectives.
- LI-DF1
Key Qualifications
- Bachelor’s Degree in Business or similar field; MBA is a plus
- Minimum 7+ years of direct and hands-on experience in sales and/or channel marketing
- Experience in a Consumer-Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG) and/or consumer durables industry strongly preferred
- Ability to analyze syndicated data
- Knowledge of Walmart systems and processes
- Experience with a live trade accrual system
- History of setting and delivering a growth agenda
- Experience developing and managing trade budgets
- History of negotiating complex business deals that provide value to all parties
- Ability to operate independently with direction and bring ideas and solutions to issues raised
- Ability to analyze and assess organizational needs and provide solutions accordingly
- Excellent written and verbal communication skills; able to present data in an organized manner to different levels of the organization
- Strong project planning, tracking & organizing skills
- Ability to build relationships and navigate a matrixed organization
- Ability to motivate teams to produce tangible outcomes within tight timeframes
- Willingness to travel 20-25% of the time
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with brands including Rubbermaid, Sharpie, Graco, Coleman, and others. We are focused on delighting consumers by lighting up everyday moments.