National Account Manager Canada

Lotus Bakeries, Milan; Montreal (administrative region); On-site; CAD 70,000 - 90,000; Full time

Job summary

Lotus Bakeries is seeking a National Account Manager to drive growth in the Canadian market from Montreal. Build strong retailer relationships, lead negotiations, and own P&L while collaborating with European HQ to align global and local strategies.

You’ll travel within Canada as needed, leverage market insights, and present data-driven recommendations to senior retail buyers. Fluency in English; French is a plus.

Qualifications

• 5+ years in CPG/FMCG sales in Canada.
• Proven relationship builder with Canadian retailers.
• Strong negotiation and influencing skills with senior buyers.

Responsibilities

• Drive brand growth with major retailers using market insights.
• Lead customer negotiations and shape actionable strategies.
• Collaborate with Canadian partners to build a sustainable brand presence.
• Own customer P&L, manage budgets, and trade spend.
• Prepare trade decks and present to senior retail buyers.
• Analyze performance to uncover growth opportunities and inform decisions.
• Support demand planning through forecasts and tracking.
• Define pricing using guidelines and value chain analysis.
• Assess assortment opportunities and justify new product launches.
• Influence internal stakeholders to align cross-functional teams.

Skills

Retailer relationships

Negotiation

Analytics

Cross-functional collaboration

Travel willingness

English fluency

Education

Universitary degree in business/economics/sales/marketing

Job description

As National Account Manager, you will play a pivotal role in driving the growth of one of our iconic global food brands in the Canadian market. You will leverage your retailer relationships, commercial acumen, and strategic mindset to strengthen our presence and deliver sustainable results.

• Drive brand growth by leveraging strong relationships with selection of key major retailers.
• Lead customer negotiations by using market insights (consumer trends, competitive landscape, and category dynamics) to shape actionable strategies.
• Collaborate closely with Canadian partners to build a sustainable, long-term brand presence.
• Take full ownership of customer P&L, manage budgets and performance across key retailers (Distribution, Price, Promotion, and QPOD) and overseeing all trade spend;
• Build compelling trade decks and confidently present to senior retail buyers.
• Monitor performance and conduct deep-dive analytics to uncover growth opportunities and inform strategic decisions;
• Support demand planning accuracy through forecast updates and performance tracking;
• Define optimal product pricing based on pricing guidelines, value chain analysis, creation and competitive set;
• Analyse assortment opportunities and develop internal business case for potential new product launches.
• Influence key accounts and internal stakeholders, ensuring alignment across cross functional teams to deliver high quality, customer centric outcomes in a fast paced environment.
• Report directly to the Head of Sales Canada.

Profile

You hold a universitary degree in business, economics, sales, marketing,..

Mid-level CPG sales professional with 5+ years experience in CPG/FMCG sales, with strong retailer relationship-building experience in the Canadian market and strong knowledge about Canadian retailer landscape.Strong negotiation and influencing skills, particularly with senior retail buyers.

• Proven relationship builder with strong networking skills in Canadian retail.
• Result driven and strong analytical capabilities & follow up
• Comfortable collaborating with European headquarters and aligning global strategies to local market realities.
• You’re eager to travel within Canada whenever required for your account meetings
• Ideally you have experience and affinity within the food industry.
• Excellent communication and active listening skills
• Innovative, solution-oriented mindset with a proactive approach to problem-solving.

You can speak & write fluently in English. French is a plus.

"Working at Lotus Bakeries feels like a privilege. A privilege to be part of a strong growing international organization, with a clear vision towards the future. Being able to contribute to this growth in one way or another is also what makes me proud. Proud to be part of the Lotus family."\

HR Manager

Offer

Lotus Bakeries offers the chance to work in a pleasant and stable environment focusing on growth and innovation. This sales role is a key talent position in our organigram. It allows independence, responsibility, personal development and further growth opportunities within the company. You will be part of an entrepreneurial, driven team and will be able to grow along with the business