Multi-media Writer

Manulife; Southwestern Ontario; Hybrid; CAD 61,000 - 103,000; Full time

Job summary

A leading international financial services provider in Ontario is seeking an editorial writer to develop and execute content that supports its brand narrative. The ideal candidate should be bilingual in English and French and possess experience in content development and SEO optimization. This hybrid role offers a salary between $61,350 and $102,250 CAD, along with a variety of employee benefits.

Benefits

Health and dental insurance

Pension and global share ownership plan

Paid time off program including vacation and sick days

Qualifications

• Minimum 2 years reporting and writing experience in an editorial environment.
• Fluent in French, with the ability to transcreate content.
• Experience in optimizing content considering SEO and Google Analytics.

Responsibilities

• Ideates stories to support brand narrative and marketing goals.
• Writes health and finance content across various platforms.
• Collaborates with design teams for rich media assets.

Skills

Editorial content development

Bilingual (English and French)

SEO optimization

Content strategy

Job description

Manulife is a leading international financial services provider, helping people live longer, better lives.

This role develops and executes editorial content to support Manulife's brand narrative, with a focus on health. We are looking for a strong multi-platform editorial writer who loves finding innovative and compelling ways to communicate brand narrative across consumer touchpoints.

Position Responsibilities

• Ideates stories for our owned channels that enforce our brand narrative and support our marketing goals
• Uses editorial best practices to write short and long form health and finance content that tells the Manulife brand story across multiple platforms -- including our website, newsletters and social channels.
• Works with design team to produce rich media assets (video, infographics, reports etc) and alternate story formats
• Works with social media specialist to create copy for posts that build brand and drive to our website
• Manages a rolling calendar of evergreen content, updating and optimizing content as needed
• Assists in the transcreation of articles from English to French, and French to English

Required Qualifications

• Minimum 2 years reporting and writing experience in an editorial or branded content environment is preferred
• Fluent in French (Bilingual)
• Experience utilizing different editorial formats to produce compelling content
• Experience optimizing content considering SEO and Google Analytics
• Ability to accurately explain and decode complicated topics for a mass audience.
• Ability to write short, medium and long-form multi-media content under tight deadlines

Preferred Qualifications

• Knowledge of the Canadian Financial and Insurance space is an asset

When you join our team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$61,350.00 CAD - $102,250.00 CAD

If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.