Monetization Product Director - Dead by Daylight

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid; Montreal; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading gaming studio in Montreal is seeking a Product Director to drive monetization strategies for their game 'Dead by Daylight.' The ideal candidate will have over 6 years in product management within the video game industry, including leadership experience. Responsibilities include managing monetization features, collaborating with creative teams, and using market insights to enhance player engagement. This role promises to shape the future of interactive entertainment and offers a dynamic workplace culture.

Benefits

Dynamic workplace culture

Diverse environment

Opportunities for professional growth

Qualifications

• 6+ years in Product or Monetization Management, including 2+ years in a leadership role.
• Experience in the video game industry on a Live game, ideally on PC/Console.
• Deep understanding of live game KPIs, forecasting, and performance metrics.

Responsibilities

• Own the live player monetization and store content roadmap.
• Manage prioritization of in-game monetization features and content.
• Collaborate and develop strong partnerships across creative, technical, and production.

Skills

Product Management

Monetization Strategy

Leadership

Data Analysis

Market Research

Job description

Monetization Product Director – Dead by Daylight

Department and team

Production / Product Management

Status

Permanent Full-Time

Location

Montreal, QC

The role

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

Dead by Daylight is looking for a Product Director to drive the vision and roadmap of player monetization and content offerings, including characters, cosmetics, sales, and battlepasses. Your leadership will bring clarity, innovation, and long-term impact to our engagement strategy, helping define the next chapter of DbD’s evolution.

In this role you will :

• Own thelive player monetization and store contentroadmap;Manageprioritization of in-game monetization features and content across characters, cosmetics,sales,and battle passes.
• Ownand drivethe licensingcontentroadmapthroughrevenueforecasting,marketknowledge,communityfeedback, and collaboration with cross-discipline creatives.
• Collaborateand develop strong partnershipsacrosscreative, technicalandproduction;Your ability to influence design and creative direction will be crucial.
• Lead andgrow ateam: Manage a small teamofProduct Managers&Live Opsspecialists andbuild a high-performingmonetizationfunction.
• Track KPIs & P&L: Partner withDataInsight and Marketingto forecast, measure, andoptimizesales.
• Combine market insight, player data, and community feedback to define,validate, and evolvemonetizationfeatures that driverevenueand playerconversion.

What we're looking for :

• 6+ years in Productor MonetizationManagement, including 2+ years ina leadership role.
• Experience in the video game industry on a Live game, ideally on PC/Console.Deep understanding of live game KPIs, forecasting, and performance metrics.
• Proven experience creating strategic deliverables including definingobjectives, key components, and audience-tailored messaging.
• Demonstratedsuccessfulexperience withmonetizationsystems;Content planning, first party sales,Battle Passes,first time conversion, segmentation.
• Ableto translate insights intoinnovative, relevant feature strategies.Experience inowning and driving a live content roadmap and influencing cross-disciplinecreative teams.

About the Company

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam).