Media Planner

jetfuel.agency; Remote; CAD 55,000 - 75,000; Full time

Job summary

A digital marketing agency based in Toronto is seeking a Media Planner to join their marketing team. This role emphasizes tactical media planning and executing campaigns across various platforms. The ideal candidate should have 2-3 years of experience in digital marketing, expertise in client relationship management, and a strong grasp of data analysis. The position is fully remote but may require occasional in-person meetings. Benefits include competitive pay, flexible scheduling, and a collaborative work environment.

Benefits

Competitive Pay

Deep Work Wednesdays

100% Remote

Flexible work schedule

Professional growth opportunities

Qualifications

• 2-3 years of experience in digital marketing and advertising.
• Knowledge of omnichannel campaign execution.
• Ability to dissect data and draw insights.

Responsibilities

• Manage and oversee paid media campaigns for various clients.
• Conduct data analysis to optimize campaign performance.
• Compile and present campaign results to clients.

Skills

Digital marketing

Client relationship management

Data analysis

Campaign management

Strategic thinking

Tools

Google Analytics

Facebook Ads

Google Ads

Google Tag Manager

Bing Ads

Job description

Company Description

Jetfuel.agency is a digital marketing agency specializing in digital marketing for e‑commerce clients that are over $5M in size. Our clients rave about our agency’s ability to drive measurable performance, our no BS get stuff done attitude, and our innovative, groundbreaking digital marketing strategies.

If you want to make an impact, work with clients such as Perfect Snacks, Vive Organic, Theo Chocolate, Mented Cosmetics, Quinn Snacks, Tate's Bake Shop, Drunk Elephant, Goop, and join a small, fast‑growing agency that offers more learning opportunities to help your career vs. any other agency, jetfuel.agency is the right place for you!

If you have what it takes and want to apply jet fuel to your career, keep reading!

Job Description

Jetfuel.agency’s team is seeking a Media Planner to join our marketing team. The ideal candidate will be responsible for tactical media planning and campaign activation for a variety of client accounts and projects. This role is ideal for someone who is tenured in omnichannel campaign execution and strategy, has experience with ads managers and data platforms, and is an expert in client relationship management and problem solving. The ideal candidate should be proactive in nature and a critical thinker.

This position is fully remote, but may require some in‑person meetings and will involve regular weekly and monthly calls.

What You’ll Do

• 50/50 daily split of paid media campaign strategy/planning and execution
• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
• Manage and oversee paid media campaigns, including (but not limited to) paid social, PPC and email marketing channels
• Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)
• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
• Analyze results and performance via data analysis
• Compile, organize and present campaign results, findings, and key takeaways to clientele
• Prioritize and manage client quarterly and ad‑hoc requests to ensure on‑time completion
• Proactively grow and nurture client goals to scale spend and test emerging platforms.

Qualifications

• 2‑3 years of experience in digital marketing and advertising
• Knowledge of Facebook and Instagram Ads
• Knowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing Ads
• Broad range of experience in multiple advertising channels, including but not limited to:
• Forecasting and opportunity/gap analysis
• Campaign management tools
• Demonstrated advanced paid media knowledge
• Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
• Research tools/competitive analysis
• Budget/pacing and billing
• Ability to follow up on tasks to ensure deadlines are hit across many projects at once
• Ability to dissect data and draw insights that drive the business forward

Must‑Haves

• A team‑oriented mindset and the ability to work with a wide range of individuals
• Highly strategic and able to balance long‑term strategy with short‑term results
• A natural leader with the ability to motivate, coach, and drive teams forward.

Preferences (but NOT a MUST)

• Google Ads & Analytics Certification a plus.

Benefits

• Competitive Pay
• Deep Work Wednesdays: no scheduled meetings on Wednesdays
• 100% Remote: avoid the stress and hassle of a commute and raise your productivity
• Flexible work schedule - integrate work with your life instead of the other way around
• Raise your game: work with highly driven individuals and grow professionally and personally