Media Planner

Critical Mass; Calgary; On-site; CAD 60,000 - 65,000; Full time

Job summary

A leading media and marketing agency in Calgary is seeking a Media Planner to coordinate and manage media campaigns, support client reporting, and analyze campaign performance. The ideal candidate has a strong background in media planning and ad trafficking, familiarity with Google Campaign Manager, and excellent communication skills. This full-time role offers a competitive salary range of $60,000 - $65,000 CAD and numerous employee benefits, including flex days and a supportive office environment.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and flex days

Early Dismissal Fridays

Employee discounts

Qualifications

• 2+ years of experience in media planning and ad trafficking.
• Full knowledge of Google Campaign Manager trafficking and reporting.
• Strong interpersonal, written and verbal communication skills.

Responsibilities

• Coordinate management, trafficking, optimization and reporting of campaigns.
• Responsible for all media campaign set-up and execution.
• Support Media Leads in reporting and presentations to clients.

Skills

Media planning

Ad trafficking

Data analysis

Project management

Communication skills

Digital media knowledge

Negotiation

Excel proficiency

Tools

Google Campaign Manager

eMarketer

Nielsen

comScore

Job description

As a Media Planner, you are eager to dive into the world of media strategy, planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Supervisor or Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media and creative development. You bring a passion for Media to the team, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty—and you are ready to learn from the skilled team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.

You Will:

• Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
• Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses.
• Provide insight into campaign analysis and optimization.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up to date on the latest trends in interactive marketing/media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Participate in new business efforts as needed by management

You have:

• 2+ years of experience in media planning and ad trafficking.
• Full knowledge of Google Campaign Manager trafficking and reporting.
• Previous experience with eMarketer, Nielsen and comScore.
• General understanding of digital media, social media, and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
• Familiarity with and passion for the digital media landscape.
• Strong interpersonal, written and verbal communication skills.
• Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details.
• Ability to work effectively across multi-functional groups or geographic offices.
• Good project management, planning and organizational skills.
• Proficient in MS Office, specifically Excel
• Flexible and able to quickly adapt to new situations.
• Experience negotiating partner-direct sponsorships, content creation and 360 degree activations.

Nice-to-Haves:

• Familiarity with major social media ad platforms (e.g., LinkedIn).
• Hands‑on experience managing paid social campaigns (agency or in‑house).

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long‑term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that inclu de, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$60,000 - $65,000 CAD

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.comandus.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

Inclusion & Impact

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