Media Director, Investment

Critical Mass; Vancouver; On-site; CAD 135,000 - 160,000; Full time

Job summary

A leading marketing agency in Vancouver is seeking a Media Director to oversee omnichannel media strategies and drive client business performance. The ideal candidate has proven experience in media buying and execution, strong analytical skills, and team management experience. This role offers a competitive salary and a comprehensive benefits package, including parental leave and flexible working conditions.

Benefits

Global maternity and parental leave

Competitive benefits packages

Early Dismissal Fridays

Qualifications

• Proven experience in omnichannel media execution and buying, preferably in B2B or tech sectors.
• Strong analytical skills with the ability to interpret campaign data and optimize for ROI.
• Demonstrated team management and leadership experience.

Responsibilities

• Drive the strategic use of media to impact client’s business performance.
• Lead a team of media professionals and oversee omnichannel strategies.
• Establish and maintain strong partnerships with media partners.

Skills

Omnichannel media execution

B2B media buying

Analytical skills

Communication skills

Team management

Job description

Critical Mass is hiring a Media Director, Investment to join our growing team. As the Media Director, you drive the strategic use of media to impact our client’s business performance. You will lead a team of dedicated professionals, oversee omnichannel media strategies, and leverage your expertise in B2B investment planning and buying to deliver exceptional results across paid search, social, programmatic, display, content syndication, video/YouTube, and more.

You Will:

• Act as a media expert for internal team’s consultation
• Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc.
• Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
• Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Reddit, LinkedIn, Facebook, etc.)
• Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
• Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities
• Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level
• Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
• Manage and lead and grow a team search professional varying in roles and responsibilities
• Allocate resources to allow for both meeting the client’s current needs but also investing and focusing efforts for future growth
• Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
• Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
• Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
• Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals
• Lead search innovation and vision- regarding new products and enhancements
• Identify and test new channels and products, highlighting results and sharing across organization and with external clients
• Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
• Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

You Have:

• Proven experience in omnichannel media execution and buying, preferably in B2B or tech sectors
• Expertise in video, display, YouTube, Amazon, OOH, and other relevant channels
• Established relationships with media partners in the media ecosystem (i.e. Reddit, Facebook, Amazon, LinkedIn, etc.)
• Demonstrated team management and leadership experience, including mentoring and performance oversight
• Strong analytical skills with the ability to interpret campaign data and optimize for ROI
• Excellent communication and stakeholder management skills
• Experience managing media budgets and delivering campaigns on time and on budget

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Salary Range

$135,000 - $160,000 CAD

Critical Mass is an equal opportunity employer.