Media Buyer / Creative Strategist

Sweat Pants Agency; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Montreal seeks a skilled media buyer to lead creative strategies and drive client performance using Meta's advertising platform. The ideal candidate has strong analytical skills, excels in communication, and thrives in collaborative environments. This opportunity offers a vibrant team culture focused on innovation and results.

Qualifications

• Proven experience in creative strategy and marketing.
• Strong analytical skills to interpret advertising data.
• Expertise in utilizing Meta's platform effectively.

Responsibilities

• Lead the creative direction for media buying.
• Analyze data for insights on performance.
• Communicate strategies and results to clients.
• Collaborate with creative teams to deliver quality output.

Skills

Creative strategy and marketing

Data analysis

Meta advertising expertise

Communication skills

Collaboration

Job description

Sweatpants Agencyis redefining what it means to be a Meta media buyer in 2025. We’re looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.

Who You Are

• Creative Strategist & Marketer:You see the big picture. You don’t just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to life.
• Data Miner:You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patterns.
• Meta Advertising Pro:You understand Meta’s platform inside and out. You know when to leverage Meta’s algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain control.
• Analytical Optimizer:You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize results.
• Account Owner:You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client’s goals are met.
• Master Communicator:Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is aligned.
• Collaborative Leader:You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches vision.
• Proud, Humble, and Relentless:You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellence.

What You’ll Do

• Own Creative Strategy:Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trends.
• Mine Data for Insights:Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts.
• Balance AI & Human Judgment:Navigate Meta’s automation options, applying your judgment to decide when to trust the algorithm and when to take manual control.
• Drive Results:Be fully accountable for your account’s performance—analyzing data, identifying bottlenecks, and implementing solutions.
• Lead Client Communication:Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reporting.
• Collaborate Across Teams:Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality output.
• Test & Iterate:Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement.

Why Sweatpants Agency?

We’re not your typical agency. We’re the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, “Wow.”

If you’re ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.