Media Buyer / Creative Strategist

Sweat Pants Agency LLC; Calgary; On-site; CAD 70,000 - 120,000; Full time

Job summary

Sweat Pants Agency is hiring a performance media buyer to drive growth for DTC and ecommerce brands. You will own Meta ads and help build testing roadmaps, guide creative strategy, and communicate with clients.

A strong marketer mindset and hands-on media execution are essential. You will manage ad budgets across multiple clients, from tens of thousands to seven-figure monthly spends, and work with editors/creators to craft winning content.

Qualifications

• Direct experience managing paid media for DTC/eCommerce brands.
• Ability to interpret data and optimize campaigns quickly.
• Strong communication with clients and internal teams.

Responsibilities

• Own paid media strategy for Meta and TikTok campaigns.
• Develop testing roadmaps and creative briefs.
• Analyze performance, adjust budgets and bid strategies.
• Collaborate with clients to present results and plans.
• Guide editors and creators to produce winning ad content.
• Scale campaigns by identifying winning angles and formats.

Skills

Meta Ads

TikTok Ads

Budget Management

Campaign Strategy

Client Communication

Tools

Shopify

Job description

Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next.

Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading.

Requirements

What You’ll Do

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
• Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
• Manage ad budgets ranging from $30k / mo to $1m / mo per client
• Diagnose the full funnel — spot whether issues are creative, offer, or conversion
• Communicate clearly with clients — present results, plans, and next steps
• Work with UGC creators — source talent, write scripts, direct content when needed

You’re A Great Fit If...

You have hands-on experience scaling eCommerce brands:

• You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
• Bonus: You've built/operated your own Shopify store or eComm brand

You understand creative is the lever:

• You can pull insights from reviews, competitor ads, and comments to generate new angles
• You've written UGC scripts or creative briefs
• You can work with editors to create winning ad variations
• Video editing or design skills are a plus

You’re a strategist, not a robot:

• You challenge assumptions and adapt fast
• You don't blindly follow "best practices"
• You can explain what you're doing and why

You have ownership and urgency:

• You act like it's your money
• You move fast and follow through
• You don't wait to be told what to do

Why This Role Is Exciting

This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously. You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale. You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.