MarTech Product Owner: Growth, AI & Personalization

Asana; Vancouver; On-site; CAD 100,000 - 115,000; Full time

Job summary

A leading technology firm in Vancouver is seeking an experienced Product Owner to drive the MarTech strategy and execution. This role focuses on connecting technology and data initiatives to support business growth and operational efficiency. The ideal candidate has over 5 years of experience and will work closely with cross-functional teams to enhance marketing capabilities using innovative digital solutions. A hybrid working model is offered, balancing collaboration in the office with flexibility.

Benefits

Mental health and wellness benefits

Career coaching and support

Inclusive family building benefits

Culinary options in the office

Qualifications

• 5+ years of experience in a product setting with technology roadmap ownership.
• Proven track record of measurable business outcomes through personalization.
• Thrives in a demanding, cross-functional, and agile environment.

Responsibilities

• Define the MarTech vision and roadmap aligned with marketing goals.
• Serve as product DRI to manage intake and prioritization processes.
• Drive scalable pilots for AI/LLM use cases to enhance business strategies.

Skills

Experience scaling high growth enterprises

Defining effective CDP strategy

Understanding of PLG/SLG motions

Mentoring and coaching product owners

Curiosity about AI tools

Tools

Iterable

Segment CDP

Optimizely

Job description

A leading technology firm in Vancouver is seeking an experienced Product Owner to drive the MarTech strategy and execution. This role focuses on connecting technology and data initiatives to support business growth and operational efficiency. The ideal candidate has over 5 years of experience and will work closely with cross-functional teams to enhance marketing capabilities using innovative digital solutions. A hybrid working model is offered, balancing collaboration in the office with flexibility.