Martech Lead & Marketing Technology Solutions Consultant

Equality Street Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading technology firm in Toronto is seeking a Martech Lead to manage marketing technology solutions. This role combines business and technical expertise to drive successful implementations and stakeholder engagement. The ideal candidate should have over 5 years of experience in digital marketing and marketing automation projects. The position is a 1-year contract requiring in-office presence at least 4 days a week, focusing on delivering superior client experiences and driving sustainable value creation.

Qualifications

• 5+ years of experience in digital marketing, campaign management, account management, or project management.
• 5+ years of experience managing and delivering marketing automation projects.

Responsibilities

• Manage and cultivate stakeholder relationships for scalable solutions.
• Act as a subject matter expert in marketing automation best practices.
• Liaise with stakeholders to document requirements for execution.
• Monitor industry trends for improvement opportunities.
• Design and present proof of concepts and reports.

Skills

Digital marketing

Campaign management

Project management

Marketing automation

Stakeholder management

Job description

Martech Lead - Marketing Technology Solutions Consultant

The Martech Lead / Solutions Consultant is a unique hybrid business and technical leader who operates as a subject matter expert, relationship manager, and digital technology lead. This role demonstrates enterprise-level responsibility for the implementation and integration strategy across marketing technology platforms.

This position is responsible for the successful onboarding and overall strategic direction for assigned business partners and serves as a liaison between technical and non-technical stakeholders to design and deliver high-quality, scalable solutions. The ideal candidate consistently demonstrates thought leadership, strong technical expertise, and the ability to manage cross-division, cross-functional teams from project inception through completion.

The role reports to a senior leader within Marketing Technology and is accountable for managing relationships with senior partners across Marketing and IT, while delivering strong business performance, high employee engagement, and a superior client experience that drives sustainable value creation.

This is a 1-year contract opportunity that can be extended and requires in-office presence at least 4 days per week in Toronto downtown office location.

What will you do?

• Manage and cultivate assigned stakeholder relationships, balancing business objectives and expectations with optimal, scalable solutions
• Act as a subject matter expert in marketing automation best practices, including both industry standards and internal practices
• Liaise with technical and non-technical stakeholders to gather, translate, and document requirements with the appropriate level of detail for clear execution
• Monitor industry trends and best practices to identify opportunities for improvement in existing and future solutions
• Communicate effectively and build strong rapport with team members, stakeholders, and business partners using a variety of collaboration techniques
• Design, test, build, and present proof of concepts, data integrations, queries, automations, journeys, and reports as required
• Understand, document, and present marketing technology solutions and capabilities in stakeholder-facing sessions

Requirements

What do you need to succeed?

Must-have

• 5+ years of experience in digital marketing, campaign management, account management, project management, or comparable roles
• 5+ years of experience managing and/or delivering marketing automation projects (email marketing, SMS/push messaging, programmatic marketing, digital advertising, digital