Marketing & Trade Show Specialist

General Dynamics Land Systems - Canada Corporation; London; Vor Ort; CAD 56.000 - 75.000; Vollzeit

Zusammenfassung

General Dynamics Land Systems-Canada is seeking a Marketing and Trade Show Specialist in London, Ontario. This 18-month fixed-term contract focuses on developing and executing marketing plans to reach target audiences through event channels.

The role spans strategic to tactical activities, requiring strong marketing knowledge, organizational skills, and excellent communication. International travel is required, and the position emphasizes brand consistency across events.

Qualifikationen

• Bachelor's degree in project management, marketing, communications, or similar.
• 3–5 years of experience in business development, marketing or customer facing roles with exposure to events or trade shows.
• Strong interpersonal and negotiation skills.
• Excellent verbal and written communication abilities.

Aufgaben

• Assist in the planning and operation of GDLS-C Trade Shows.
• Coordinate with internal teams and external partners to plan and execute events.
• Promote events through marketing channels such as social media, email, and direct mail.
• Establish and maintain relationships with vendors, venues, and partners.
• Track event KPIs and analyze event performance.
• Create and distribute promotional materials for events.
• Ensure brand consistency in all event marketing efforts.
• Conduct market research to identify event opportunities and trends.
• Handle logistics, such as travel arrangements, venue setup, and equipment management.
• Troubleshoot emerging problems and support resolution at events.
• Evaluate event outcomes based on key metrics and prepare reports.
• Travel to domestic and international trade shows and other events as required.

Kenntnisse

Event planning

Trade shows

Marketing strategy

Vendor management

Communication

Ausbildung

Bachelor's degree

Jobbeschreibung

Location: London, Canada
Date Posted: Sep 18, 2026
Requisition ID: 5451
Job Category: Business Development/Marketing
Career Level: P54 - Specialist
Remote Work Options: Onsite
Security Clearance: None
Pay Type: Salary

We are seeking an enthusiastic Marketing and Trade Show Specialist to help us with our overall marketing efforts across General Dynamics Land Systems (GDLS). This is an 18-month fixed term contract salaried position with an expected end date of June 2028.

You will be an integral part of the development and execution of marketing plans to reach our target audience through various event channels.

This role includes a wide range of activities from strategic to tactical, and requires a strong understanding of marketing principles, concepts, strategies, and tactics.

The ideal candidate is an organized and competent professional with phenomenal communication skills.

Key Job Elements:

• Assist in the planning and operation of GDLS-C Trade Shows
• Coordinating with internal teams and external partners to plan and execute events
• Promoting events through various marketing channels such as social media, email, and direct mail
• Establishing and maintaining relationships with vendors, venues, and partners
• Tracking event key performance indicators and analyzing event performance
• Creating and distributing promotional materials for events
• Ensuring brand consistency in all event marketing efforts
• Conducting market research to identify event opportunities and trends
• Handling logistics, such as travel arrangements, venue setup, and equipment management
• Troubleshoot emerging problems and support resolution of issues arising at events
• Evaluating event outcomes based on key metrics and prepare applicable reports
• Travel to Domestic and International trade shows and other similar events as required

Requirements:

• Bachelor's degree in project management, marketing, communications, or similar

A minimum of 3-5 years' experience in business development, marketing, or customer-facing roles, with exposure to events, customer engagements, or trade shows preferred.

• Highly charismatic and engaging
• Excellent interpersonal and negotiation skills
• Strong organizational and time management abilities
• Must be a self-starter, work independently with minimum supervision
• Must demonstrate the characteristics of flexibility, dependability and reliability
• Ability to manage multiple activities under pressure and interact with functional groups successfully
• Strong verbal and written communication, including facilitating discussions, presentation and organizational skills
• Ability to travel Internationally and possess/be able to acquire and maintain a valid passport and/or VISA
  

Salary Range: $56,000-$75,000

$56,000-$75,000

General Dynamics Land Systems-Canada is committed to providing all persons with equal opportunity and access to all aspects of the employment process. We welcome and encourage applications from women, members of racialized groups/visible minorities, Indigenous Persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or expression.

If you require an accommodation to assist you with any aspect of the hiring process, we will work with you to meet your needs. Contact [emailprotected] if you need accommodation.

It is a requirement that General Dynamics Land Systems-Canada be registered with the Canadian Controlled Goods Program and that all of its workforce be security assessed. As such, successful applicants must meet all applicable security requirements, including, but not limited to, the ability to obtain and maintain a Canadian government security clearance to secret level.