Marketing Technology Specialist

AGF Investments; Toronto; On-site; CAD 73,000 - 83,000; Full time

Job summary

AGF Management Limited is seeking a Marketing Technology Specialist to support the day-to-day operation and evolution of our marketing technology ecosystem. You will execute and support digital marketing operations, campaigns, reporting and platform administration.

The role collaborates with Marketing, Product, Sales, IT and Compliance to ensure data accuracy and effective campaigns. A 12-month maternity leave cover, based in Toronto, is offered with a competitive compensation package.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, IS, or related field.
• Certifications in marketing automation or CRM are assets.
• 2–5 years in marketing technology, operations, digital marketing or CRM.
• Experience executing email marketing, automation or digital campaigns.
• Experience with marketing automation, CRM, analytics or CMSs.
• Experience building reports and analyzing marketing data.
• Experience with data management and system integrations is a plus.
• Financial services experience is advantageous.

Responsibilities

• Administer and maintain AGF's marketing technology platforms.
• Build and execute marketing automation workflows and email campaigns.
• Support audience segmentation, list management and campaign targeting.
• Provide user support and training on marketing technology tools and processes.
• Document business requirements and technical specifications; promote best practices.
• Stay informed on marketing technology trends and platform updates.

Skills

Marketing technology

Campaign management

CRM systems

HTML/CSS

Reporting & analytics

Education

Bachelor's degree or equivalent in Marketing/IS

Tools

Cvent

Seismic Enablement Cloud

WordPress

SFMC

Pardot

HTML

CSS

Excel

SharePoint Online

Microsoft 365

Power BI

Job description

About AGF Management Limited:

Founded in 1957, AGF Management Limited (AGF) is an independent and globally diverse asset management firm. Our companies deliver excellence in investing in the public and private markets through three business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth.

AGF brings a disciplined approach, focused on incorporating sound, responsible and sustainable corporate practices. The firm’s collective investment expertise, driven by its fundamental, quantitative and alternative investing capabilities, extends globally to a wide range of clients, from financial advisors and their clients to high-net worth and institutional investors including pension plans, corporate plans, sovereign wealth funds, endowments and foundations.

Headquartered in Toronto, Canada, AGF has investment operations and client servicing teams on the ground in North America and Europe. AGF serves more than 820,000 investors. AGF trades on the Toronto Stock Exchange under the symbol AGF.B.

About the Team:

The Marketing and Product team has ambitious goals to advance AGF's digital transformation and modernize the way we engage with clients, advisors and prospects. By leveraging marketing technology, data and automation, the team delivers personalized digital experiences, improves operational efficiency, and enables data-driven marketing across the organization.

About the Role:

AGF is seeking a detail-oriented and technically proficient Marketing Technology Specialist to support the day-to-day operation and evolution of our marketing technology ecosystem.

Reporting to the Senior Manager, Marketing Technology, this role is responsible for executing and supporting digital marketing operations, campaign enablement, reporting and platform administration activities. The successful candidate will play a key role in ensuring AGF's marketing technologies are operating effectively, data is accurate and reliable, and marketing teams have the tools and support required to deliver impactful campaigns. This role works closely with Marketing, Product, Sales, IT, Compliance and external vendors to support marketing technology initiatives and enhance the effectiveness of AGF's digital marketing capabilities. This is a 12-month contract to cover a maternity leave.

Your Responsibilities

Marketing Technology Administration

• Support the administration, configuration and maintenance of AGF's marketing technology platforms.

Campaign Enablement & Marketing Automation

• Build and execute marketing automation workflows, customer journeys and email campaigns.

• Support audience segmentation, list management and campaign targeting activities.
• Conduct quality assurance testing to ensure campaigns function as intended prior to deployment.
• Assist with campaign deployment and post-launch validation.
• Support personalization, lead nurturing and automated communication initiatives.

User Support & Training

• Serve as a primary point of contact for marketing technology support requests.

• Provide guidance and training to business users on marketing technology tools and processes.
• Support onboarding and training activities for new platform users.
• Develop and maintain training materials and knowledge documentation.
• Promote platform best practices and standards across the organization.

Process Optimization

• Identify opportunities to improve the efficiency and consistency of marketing operations processes.

• Support testing and implementation of new platform features and capabilities.
• Assist in documenting business requirements and technical specifications.
• Stay informed on marketing technology trends, platform updates and industry best practices.

Qualifications:

• Bachelor's degree or equivalent experience in Marketing, Business, Information Systems, Digital Media, Computer Science or a related discipline.

• Relevant certifications in marketing automation, CRM, analytics or digital marketing technologies are considered an asset.
• 2-5 years of experience supporting marketing technology, marketing operations, digital marketing or CRM platforms.
• Experience executing email marketing, automation or digital marketing campaigns.
• Experience working with marketing automation, CRM, analytics or content management systems.
• Experience building reports and analyzing marketing performance data.
• Experience working with data management and system integrations is considered an asset.
• Experience within financial services or another regulated industry is considered an asset.

Technical Skills

• Familiarity with marketing automation and customer engagement platforms such as Cvent, Seismic Enablement Cloud, wordpress or other CMS

• Experience with CRM systems and digital marketing technologies such as SFMC and/or Pardot.
• Working knowledge of HTML and CSS.
• Experience with reporting and analytics tools.
• Strong proficiency with Microsoft 365 applications, including Excel and SharePoint Online.
• Understanding of digital marketing concepts including email marketing, lead management, audience segmentation and campaign measurement.

Professional Skills

• Strong attention to detail and commitment to accuracy.

• Excellent organizational and time-management skills.
• Strong troubleshooting and problem-solving abilities.
• Effective written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a customer-service mindset.
• Eagerness to learn new technologies and continuously develop technical expertise.

Compensation

The anticipated compensation range for this role is $72,500 – $82,500 annually, which represents base salary and, where applicable, variable compensation components (e.g., annual bonus, commissions, etc.). Actual compensation will be determined based on many factors such as role location, candidate experience / qualifications, market conditions, and internal equity.

AGF aims to offer a comprehensive and competitive total rewards package designed to support the success and well-being of our employees, which may include a combination of base salary, variable compensation, benefits, and retirement savings plans.

No unsolicited agency referrals please.

AGF is an equal opportunity employer committed to fostering an inclusive and accessible workplace. We welcome and encourage applications from individuals of all backgrounds, including women, Indigenous peoples, racialized persons, persons with disabilities, and members of the 2SLGBTQIA+ community.

We do not discriminate on the basis of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or any other status protected by applicable legislation.

We are committed to providing reasonable accommodations for applicants with disabilities throughout the recruitment process. If you require accommodation at any stage of the application or hiring process, please contact us at [e-mail] so that appropriate arrangements can be made.

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