Marketing Tech & Data Analytics Pro

Finlink Group; Vaughan, Newmarket; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing technology firm in Vaughan is seeking a Marketing Technology & Data Analytics Specialist. This role connects marketing performance with technical precision through integrations and analytics, focusing on GA4 and AppsFlyer implementations. The ideal candidate has experience in event tracking, data pipelines, and collaboration with teams. Join a culture of curiosity, collaboration, and innovation while shaping marketing performance based on trusted data.

Qualifications

• Proven experience as a MarTech Specialist, Data Analyst, or Marketing Technology Engineer.
• Strong technical command of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource integrations.
• Hands-on experience with event tracking, SDK setup, and API integrations.
• Solid understanding of server-to-server setups and conversion deduplication.
• Familiarity with Power BI or similar BI tools for dashboard creation and visualization.
• Working knowledge of SQL, JavaScript, or Python for tracking customization.
• Background in iGaming is a strong advantage.
• Excellent communication and cross-team collaboration skills.
• Experience in attribution modeling, LTV forecasting, and data-driven optimization.
• Knowledge of GTM server-side tagging and data-layer management.

Responsibilities

• Implement, maintain, and fine-tune integrations across various platforms.
• Ensure seamless event mapping and deduplication across connections.
• Manage integrations with AppsFlyer for iOS and Android attribution.
• Set up and optimize GA4 for detailed tracking.
• Design and maintain data pipelines for accurate tracking.
• Detect and resolve discrepancies between platforms.
• Build and maintain custom dashboards in Power BI.
• Define and track essential KPIs.
• Conduct cohort and retention analyses.
• Partner closely with developers to deploy tracking frameworks.

Skills

GA4

AppsFlyer

Meta Conversion API

TikTok

Snapchat

Unity

IronSource

Power BI

SQL

JavaScript

Python

Job description

A leading marketing technology firm in Vaughan is seeking a Marketing Technology & Data Analytics Specialist. This role connects marketing performance with technical precision through integrations and analytics, focusing on GA4 and AppsFlyer implementations. The ideal candidate has experience in event tracking, data pipelines, and collaboration with teams. Join a culture of curiosity, collaboration, and innovation while shaping marketing performance based on trusted data.