Marketing Specialist - Social Media & Content (B2B)

Safe Fleet; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading fleet management solutions provider seeks a Digital Marketing Specialist to develop B2B social media strategies and create engaging content for various platforms. Ideal candidates have 5+ years of B2B marketing experience, strong writing skills, and proficiency in design tools. This role involves collaboration across multiple marketing channels to support campaigns and product launches.

Qualifications

• Minimum 5 years of experience in B2B marketing, social media management, or content creation.
• Excellent knowledge of social media channels (LinkedIn, Facebook, Instagram, Tik Tok).
• Experience in manufacturing, automotive, or industrial sectors is an asset.

Responsibilities

• Develop and execute B2B social media strategies.
• Plan, write, and edit content for various platforms.
• Assist with integrated brand and lead-generation campaigns.

Skills

B2B marketing

Social media management

Content creation

Writing and editing

Analytics tools

Education

Bachelor’s degree in marketing or related field

Tools

Canva

Adobe Creative Suite

Loomly

Google Analytics

Job description

MAIN RESPONSIBILITIES

Under the Digital Marketing Manager’s supervision, you will be responsible for the following:

Social Media Management

• Develop and execute B2B social media strategies across LinkedIn, Facebook, Instagram, Tik Tok and YouTube.
• Create engaging posts, videos, and visuals that highlight new products, events, and customer success stories.
• Monitor community engagement, respond to comments, and manage brand reputation across channels.
• Track and analyze performance metrics to optimize reach, engagement, and conversions.

Content Marketing

• Plan, write, and edit content for web, email, blogs, and campaigns that speak to tradespeople, fleet managers, and distributors.
• Collaborate with creative resources to produce multimedia content (photos, videos, infographics).
• Support press releases, case studies, and newsletters to amplify product news and company initiatives.
• Coordinate with external partners, influencers, and media outlets for content opportunities.

Campaign Support

• Assist with integrated brand and lead-generation campaigns.
• Support product launches with compelling content, messaging, visuals and press releases.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum 5 years of experience in B2B marketing, social media management, or content creation.
• Excellent knowledge of social media channels (LinkedIn, Facebook, Instagram, Tik Tok).
• Strong writing and editing skills in English (French a strong asset).
• Experience with analytics tools (Google Analytics, social media insights).
• Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (Loomly).
• Experience in manufacturing, automotive, or industrial sectors is an asset.