MARKETING SPECIALIST – DIGITAL & COMMUNITY

Nutters Everyday Naturals; Calgary; On-site; CAD 65,000 - 90,000; Full time

Job summary

Nutters Everyday Naturals in Calgary 운영 is seeking an eager, hands-on marketer to own digital and community marketing. You’ll shape content, run social storytelling and digital ads, and play a key role in vendor programs and the annual conference.

You’ll work with a small team and report to a Marketing Manager while owning projects with judgment and initiative. The role emphasizes audience understanding, storytelling, and practical execution beyond posting on social media.

Qualifications

• 3+ years of relevant professional experience in digital marketing and content.
• Ability to own marketing projects from idea through execution and measurement.
• Ability to interpret data and translate brand strategy into engaging content.
• Strong copywriting and storytelling across audiences and platforms.
• Experience with digital advertising platforms and performance analysis.

Responsibilities

• Develop content strategies and social content that translate the brand into compelling stories.
• Manage digital advertising campaigns from planning to reporting, focusing on awareness and engagement.
• Execute vendor marketing programs aligned with Nutters' goals.
• Lead planning and execution of Nutters' annual conference and tradeshows.
• Build relationships with our digital community and identify opportunities from insights.
• Collaborate with vendors, stores, internal teams and influencers to create content.
• Identify opportunities to improve marketing through testing and new ideas.

Skills

Content strategy

Social storytelling

Campaign execution

Copywriting

Audience insights

Project ownership

Education

Post-secondary education in marketing/communications

Tools

GA4

Meta Ads Manager

Squarespace

Mailchimp

Job description

We're looking for an eager, hands-on marketer who can take ownership, think creatively and get things done.

This isn't necessarily an entry-level role, but we also aren't a traditional corporate marketing environment. We're a small, crafty team that builds things together, pivots quickly and learns as we go. You'll have the direction and support of a Marketing Manager, but you'll also be trusted to use your experience and judgment to figure out how to get things done. (You don't need to have every answer. You do need to be inclined to figure out how to find one.)

You will own key pieces of Nutters Everyday Naturals' digital and community marketing - from social storytelling and digital advertising to vendor programs and a key role in executing our annual conference & tradeshow.

We're looking for someone who understands that great marketing isn't just getting a post onto Instagram or setting up an ad. It's about how well you know your audience, finding the story and creating something that makes people want to stop, think, learn or engage.

Calgary-based candidates preferred, and open to interested parties based in these specific Alberta cities where a Nutters Everyday Naturals store exists: Red Deer, Medicine Hat or Lethbridge.

KEY FOCUS AREAS

• Develop content strategies and social content that translate Nutters' brand, products, expertise and community into compelling stories that resonate with our audience.
• Manage digital advertising campaigns from planning and creative development through execution, monitoring, optimization and reporting, with a focus on growing awareness and meaningful engagement.
• Execute key vendor marketing programs, coordinating with vendors to deliver programmed campaigns accurately, on schedule and in alignment with both vendor objectives and Nutters' broader marketing goals.
• Lead the planning and execution of Nutters' annual conference and tradeshow, along with other key events, campaigns and community initiatives throughout the year.
• Build meaningful relationships with our digital community, using audience insights, engagement and performance data, along with emerging trends, to identify opportunities, improve our marketing and determine what's worth testing for Nutters.
• Collaborate with a wide variety of stakeholders, including vendors, stores, internal teams and influencers, to gather stories, ideas and expertise and turn them into compelling marketing content.
• Look for opportunities to improve Nutters' marketing, bringing forward new ideas, testing new approaches and finding practical ways to improve our campaigns, content and customer engagement.

EXPERIENCE & QUALIFICATIONS

• 3+ years of relevant professional experience, ideally spanning digital marketing, social media, content and campaign execution.
• Demonstrated experience taking ownership of marketing projects from idea through execution and measurement.
• Demonstrated ability to interpret marketing data, identify insights and make practical recommendations.
• Demonstrated ability to translate a brand strategy into compelling, channel-appropriate content, rather than simply creating individual posts.
• Strong copywriting and storytelling skills, with the ability to adapt messaging for different audiences, platforms and purposes.
• Experience with digital advertising platforms, including campaign setup, audience targeting, creative, budgets, performance monitoring and optimization.
• Comfortable using analytics and performance data to evaluate marketing activity, identify insights and make informed recommendations.
• In-depth experience with Facebook and Instagram.
• Experience with digital marketing tools such as GA4 and Meta Ads Manager.
• Comfortable with basic web maintenance using Squarespace.
• Familiarity with email marketing platforms, such as Mailchimp, is an asset.
• Experience in retail, consumer brands, health/wellness, franchise marketing or community-based businesses is an asset.
• Strong organizational and time-management skills, with the ability to manage multiple projects, priorities and deadlines.
• Ability to work independently while building effective working relationships across a wide variety of stakeholders, including franchise owners, vendors, stores and internal teams.

EDUCATION

• Post-secondary education in marketing, communications, journalism, public relations, business or a related field.
• Relevant professional experience, demonstrated ability and a strong portfolio of work may be considered in place of formal education.

CORE COMPETENCIES

• Ownership & Initiative-Takes responsibility for moving work forward, works independently, seeks solutions and follows through on commitments.
• Creativity & Audience Mindset- Understands what will resonate with the audience, finds the story and brings fresh ideas that encourage people to stop, think, learn or engage.
• Communication & Influence- Communicates clearly, graciously and professionally with a wide range of people, including franchise owners, vendors, internal teams and customers. Builds positive working relationships, navigates differing perspectives and uses communication to gain cooperation and move work forward.
• Judgment & Resourcefulness- Makes sound decisions, approaches challenges with a solutions-focused mindset and adapts effectively when circumstances, priorities or opportunities change.
• Organization & Follow-Through- Prioritizes effectively, manages multiple projects and deadlines, pays attention to detail and consistently follows through.