Marketing Specialist and Executive Assistant

Qualicare KC; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading home healthcare provider is seeking a Marketing Specialist and Executive Assistant for a fully remote role. You will develop marketing campaigns, manage social media content, and coordinate community outreach. Ideal candidates will have a Bachelor's degree in marketing and 2+ years of experience, especially in healthcare. This position offers competitive pay, health insurance options, and professional development opportunities. Join our team to make a meaningful impact in home health care.

Benefits

Health Insurance

401(k) with matching contributions

Paid Time Off

Flexible Scheduling

Professional Development Support

Mileage Reimbursement

Performance Bonuses

Qualifications

• 2+ years of experience in marketing, preferably in healthcare.
• Proficiency in social media management tools and email marketing platforms.
• Strong content writing and graphic design skills.

Responsibilities

• Develop and manage content for social media platforms.
• Write and design marketing collateral.
• Plan and coordinate community events.

Skills

Social media management

Content writing

Graphic design

Communication

Project management

Education

Bachelor's degree in marketing or related field

Tools

Hootsuite

Mailchimp

Canva

Job description

Marketing Specialist and Executive Assistant Fully Remote - US

Future Opening: Marketing Specialist and Executive Assistant

Full Time • Fully Remote - US

Job Title: Marketing Specialist
Location: San Ramon, California (Hybrid/Remote)
Department: Marketing
Reports To: Director of Marketing / Administrator
Employment Type: Full-Time

Job Summary:

The Marketing Specialist at Qualicare Home Health is responsible for developing and executing marketing campaigns to increase brand awareness, generate leads, and enhance community engagement. This role involves social media management, digital marketing, content creation, event coordination, and collaboration with internal teams to ensure alignment with business goals.

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Retirement Plans: 401(k) plans with company matching contributions.
• Paid Time Off (PTO): Vacation days, sick leave, and paid holidays.
• Flexible Scheduling: Opportunities for hybrid or remote work arrangements.
• Professional Development: Support for training, workshops, and courses.
• Mileage Reimbursement: Compensation for travel-related expenses.

Performance Bonuses: Incentives for achieving marketing and business goals.

Key Responsibilities

• Develop, schedule, and manage content for social media platforms (Facebook, LinkedIn, Instagram, etc.).
• Monitor engagement and analytics, adjusting strategies based on data insights.
• Respond to comments, inquiries, and messages to enhance brand engagement.
• Optimize social media campaigns using best practices and trends.

Content Creation & Branding

• Write and design marketing collateral, including flyers, brochures, blogs, newsletters, and website content.
• Ensure consistent brand messaging across all marketing channels.
• Coordinate photography and videography projects to highlight company culture, services, and caregiver stories.
• Develop targeted email marketing campaigns for patient referrals and caregiver recruitment.
• Implement SEO strategies to improve search engine ranking and website traffic.
• Assist in the management of PPC advertising campaigns (Google Ads, Facebook Ads).

Community Outreach & Event Coordination

• Plan and coordinate local community events, health fairs, and sponsorships.
• Develop relationships with healthcare providers, community centers, and organizations to drive referrals.
• Represent Qualicare Home Health at networking events and industry conferences.

Performance Tracking & Reporting

• Track marketing campaign performance and provide data-driven insights.
• Maintain a marketing dashboard with key performance indicators (KPIs).
• Adjust marketing strategies based on analytics and feedback.

  Collaboration & Internal Communication

  • Work closely with recruiters to support caregiver hiring campaigns.
  • Collaborate with the clinical team to ensure accurate marketing of services.
  • Assist with internal communication efforts to boost employee engagement.

  Qualifications & Requirements

  • Bachelor’s degree in marketing, Communications, Business, or a related field.
  • 2+ years of experience in marketing, preferably in healthcare, home health, or a related industry.
  • Proficiency in social media management tools (Hootsuite, Canva, Meta Business Suite, etc.).
  • Experience with email marketing platforms (Mailchimp, Constant Contact, etc.).
  • Strong content writing and graphic design skills.
  • Knowledge of SEO, PPC, and digital marketing strategies.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.

  Preferred Skills

  • Experience with healthcare marketing and regulatory compliance.
  • Familiarity with CRM and marketing automation tools.
  • Basic video editing skills (Adobe Premiere, iMovie, etc.).
  • Understanding of HIPAA compliance in marketing.

  Join our team and help us make a difference in home health care!

  This is a remote position.

  Compensation: $20.00 - $23.00 per hour

  Are you looking for a rewarding career in the healthcare industry? Look no further than Qualicare Home Care, a leading provider of compassionate and personalized care services. As a Great Place to Work certified organization with an impressive 90% approval rating, we pride ourselves on creating a supportive and fulfilling work environment for our dedicated team members.

  At Qualicare Home Care, we understand that our employees are the heart and soul of our organization. That's why we strive to cultivate a culture of respect, collaboration, and growth, where your skills and contributions are valued and recognized. We believe that by investing in our employees' well-being and professional development, we can provide the highest quality care to our clients.

  As a member of our team, you'll have the opportunity to make a meaningful difference in the lives of individuals and families in need. Whether it's assisting with daily activities, providing companionship, or delivering specialized healthcare services, your role as a caregiver will be vital in improving the quality of life for those we serve.

  If you're passionate about providing exceptional care and want to be part of a trusted organization that prioritizes employee satisfaction, Qualicare Home Care is the perfect place for you. Join our team and experience the fulfillment that comes from making a positive impact every day. Apply now and embark on a rewarding career with us.

  Why Should You Join Qualicare?

  Joining Qualicare Home Care means joining a dynamic and inclusive community. We foster a strong sense of teamwork and offer ongoing support, training, and mentorship to help you excel in your role. Our commitment to work-life balance ensures that you have the flexibility and stability you need to thrive both personally and professionally.

  In addition to competitive compensation and benefits, we offer a range of employee perks and recognition programs to celebrate your achievements. We believe that a happy and engaged workforce leads to better outcomes for everyone involved.

  Meaningful Work

  As a caregiver or healthcare professional at Qualicare, you have the opportunity to make a positive impact on the lives of individuals in need. You provide essential care and support, helping clients maintain their independence and improve their quality of life.

  Flexibility

  Qualicare recognizes the importance of work-life balance and offers flexible scheduling options. This allows employees to have control over their work hours, accommodating personal needs and responsibilities.

  Professional Development

  Qualicare is committed to the growth and development of its employees. The company provides ongoing training and education opportunities to enhance skills and knowledge. Whether it's specialized certifications or career advancement, Qualicare supports employees in reaching their professional goals.

  Qualicare fosters a supportive and inclusive work environment. The company values teamwork, open communication, and collaboration. Employees have access to a network of colleagues and supervisors who are there to provide guidance, encouragement, and support.

  Competitive Compensation and Benefits

  Qualicare offers competitive compensation packages, ensuring that employees are fairly rewarded for their dedication and hard work. In addition to competitive pay, the company provides comprehensive benefits, including health insurance at some locations, and other perks to support the well-being of its employees.