marketing specialist

Government of Canada - Central; Richmond Hill; On-site; CAD 60,000 - 80,000; Full time

Job summary

A governmental organization in Richmond Hill, Canada, is seeking a professional to develop communication and event strategies for publicity and fundraising purposes. The ideal candidate will have at least 2 years of experience in tourism and digital media, as well as a college education. Responsibilities include preparing written materials, advising clients on marketing strategies, and conducting market research. The role requires excellent communication skills and a strong attention to detail in a fast-paced environment.

Qualifications

• Minimum 2 years of experience in a related field.
• Experience in event development for publicity and fundraising.
• Knowledge of digital media and marketing strategies.

Responsibilities

• Develop communication strategies and programs.
• Create marketing materials such as brochures and reports.
• Conduct market research and analyze trends.

Skills

Communication

Digital communication

Marketing

Event development

Media contact

Analytical skills

Education

College/CEGEP

Job description

Overview Languages

English

Education

• College/CEGEP
• Communication, general
• Digital communication and media/multimedia
• Business/commerce, general
• Marketing/marketing management, general

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Asset languages

• Chinese

Work setting

• Travel agency

Responsibilities Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Experience and specialization Area of work experience

• Tourism

Area of specialization

• Interactive/new media
• Communications
• Brand management
• Digital media

Additional information Transportation/travel information

• Willing to travel

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Team player
• Accurate