Marketing Specialist

LogiSense Ltd; Kitchener; On-site; CAD 105,000 - 138,000; Full time

Benefits offered by this job

VIP bonus program

Benefits package

Job summary

BlackBerry seeks a Senior Industry Analyst & Public Relations Specialist to lead global analyst engagement and North American earned media. You will partner with product management and executives to shape how analysts and media view BlackBerry’s software-defined vehicles, AI-driven systems, and automation technologies.

You will develop analyst plans, manage briefings, craft compelling executive messaging, and drive thought leadership across regions.

Qualifications

• Significant experience in analyst relations, public relations, or strategic communications.
• Established relationships with Gartner, IDC, SBD Automotive, TechInsights, ABI Research and others.
• Proven ability to build brand influence and manage media engagement.
• Strong written and verbal communication skills for executive messaging.
• Ability to translate market trends and analyst insights into strategic narratives.

Responsibilities

• Develop and execute a comprehensive analyst relations strategy aligned with objectives.
• Liaise with major analyst firms and manage inquiries and engagement programs.
• Plan analyst engagement calendars and monitor market positioning.
• Lead North American PR campaigns and translate global priorities regionally.
• Create media pitches, press releases, bylined articles, and thought leadership content.
• Coordinate executive media interviews and speaking opportunities.
• Monitor media trends and inform communications strategy.
• Collaborate with sales, product marketing, and leadership on stories and proof points.
• Oversee external PR agency partners and measure program effectiveness.

Skills

Analyst relations

Public relations

Strategic communications

Media engagement

Executive messaging

Industry insights

Team collaboration

Education

Bachelor's degree in Communications or related field

MBA or technical background (asset)

Job description

QNX enhances the human experience and amplifies technology-driven industries, providing a trusted foundation for software-defined businesses to thrive. The business leads the way in delivering safe and secure operating systems, hypervisors, middleware, solutions, and development tools, along with support and services delivered by trusted embedded software experts. With a focus on reducing hardware dependency and increasing efficiency, QNX empowers organizations to unlock new possibilities in areas like high-performance computing at the edge, standards-based virtualization technologies, and cloud enablement. QNX technology has been deployed in the world’s most critical embedded systems, including more than 275 million vehicles on the road today. QNX software is trusted across industries including automotive, medical devices, industrial controls, robotics, commercial vehicles, rail, and aerospace and defense.

CA$20.00 hourly

Full-time

Are you the person we're looking for?

We are seeking an experienced, strategic, and highly motivated Senior Industry Analyst & Public Relations Specialist to lead global industry analyst engagement and support on North American earned media activities.

Reporting to the Director, Global Public Relations and partnering closely with product management, product marketing, sales, and executive leadership, this role helps shape how industry analysts, the media, customers, and other external stakeholders understand and evaluate QNX. Acting as both a trusted advisor to the business and an external advocate for the brand, you will strengthen analyst relationships, drive media visibility, and help position QNX at the forefront of software-defined vehicles, physical AI, safety-critical edge computing, robotics, and other intelligent systems.

What You’ll Do:

Analyst Relations (Global)

• Develop and execute a comprehensive industry analyst relations strategy aligned with corporate and business objectives.
• Serve as the primary liaison between QNX and key analyst firms including Counterpoint Research, TechInsights, SBD Automotive, ABI Research, Gartner, IDC and other relevant industry influencers.
• Schedule, plan, and manage analyst briefings, inquiries and broader engagement programs.
• Define quarterly and annual analyst engagement plans that strengthen analyst awareness, advocacy, and market understanding of QNX.
• Manage participation in analyst evaluations, market guides, vendor assessments, and competitive rankings.
• Identify opportunities to improve QNX's positioning within influential industry reports and frameworks.
• Leverage analyst insights to inform messaging, competitive positioning, product strategy, and executive thought leadership.
• Integrate analyst-developed assets, research, and third-party validation into broader communications and marketing campaigns.

Public Relations & Communications (North America)

• Help lead North American PR campaigns and announcements, translating global communications priorities into regional media strategies that drive awareness and business impact.
• Develop media pitches, press releases, executive briefing materials, bylined articles, and thought leadership content.
• Identify and secure executive media interviews, speaking opportunities and award nominations
• Monitor the North American media landscape, emerging industry trends, competitor activity, and breaking news opportunities to inform communications strategy.
• Partner with field, customer & product marketing, and sales leaders to identify customer stories, market proof points, and regional success stories that can support media outreach and thought leadership.
• Help to manage external PR agency partners and oversee campaign execution, reporting, and performance measurement.
• Track analyst and media engagement metrics and provide insights and recommendations to continuously improve program effectiveness.

What You Bring

• Significant experience in analyst relations, public relations, corporate communications, or strategic communications, with a passion for shaping industry conversations and building brand influence.
• Established relationships and experience working with leading analyst firms such as Gartner, IDC, SBD Automotive, TechInsights, ABI Research, Counterpoint Research, and other influential market intelligence organizations. Experience leveraging analyst insights to strengthen market positioning is highly valued.
• Demonstrated success cultivating trusted relationships with industry analysts, media, influencers, and key stakeholders to elevate brand reputation and thought leadership.
• Exceptional written and verbal communication skills, with experience developing compelling executive messaging, managing media engagement, creating impactful content, and driving thought leadership initiatives.
• Strong business and communications acumen, with the ability to translate emerging market trends, competitive intelligence, and analyst insights into strategic narratives that advance business objectives.
• Experience supporting innovative technology organizations, ideally within automotive, software-defined vehicles, embedded systems, industrial automation, robotics, artificial intelligence, or other transformative technology sectors.
• Proven ability to thrive in dynamic, global organizations, partnering across executive leadership, marketing, product management, engineering, and business teams to deliver integrated communications strategies.
• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related discipline. An MBA, technical background, or experience communicating complex technologies to diverse audiences is considered a strong asset.

This is an opportunity to shape how some of the world's most influential analysts, media outlets, customers, and industry leaders view our business and technology. You'll play a key role in driving thought leadership, strengthening our market reputation, and helping tell the story of innovation across industries that are defining the future, from software-defined vehicles and robotics to AI-driven systems and industrial automation.

Scheduled Weekly Hours:

40

Compensation Hiring Base Salary Range:

$73,600.00 - $96,600.00

Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of expected base compensation for the position. The actual compensation offered will be determined at the time of hire and is contingent upon multiple factors, including but not limited to the candidate’s qualifications, relevant experience, demonstrated skills, and results of assessments conducted during the hiring process.

Bonus:

The BlackBerry Variable Incentive Pay (VIP) program is an organization-wide bonus incentive program which aims to reward full-time eligible employees for their contribution to BlackBerry’s success. VIP payments are made in addition to base salary and factor in company’s performance as a way for employees to share in BlackBerry’s achievements.

The BlackBerry Employee Benefits programs offer a wide range of benefits that support your physical, financial and personal well-being. BlackBerry remains committed to offering affordable benefits including coverage for medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off to those that meet the eligibility requirements.

Disclosure of Position Status:

This is an active opening. We are seeking to fill this position immediately

Disclosure of Artificial Intelligence:

We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.