Marketing Specialist

Weddings-IO; Barrie; On-site; CAD 60,000 - 80,000; Full time

Job summary

An innovative wedding platform is seeking a Marketing Specialist to join as a co-founder during its growth phase. This unique role involves building marketing operations, establishing brand presence, and driving customer acquisition for both B2B and B2C channels. Successful candidates will have experience in SaaS marketing and a passion for the wedding industry. This position offers significant equity and the opportunity to shape a startup's future.

Benefits

Meaningful sweat equity as a co-founder

Opportunity to shape marketing foundation

Autonomy to implement strategic vision

Qualifications

• Proven experience marketing B2B and B2C SaaS products.
• Strong track record with email marketing platforms.
• Demonstrated success in building social media presence.

Responsibilities

• Develop and execute marketing strategies for B2B and B2C.
• Manage email marketing campaigns including segmentation.
• Create social media strategies to build brand awareness.
• Establish analytics frameworks to measure marketing performance.

Skills

Experience marketing B2B and B2C SaaS products

Strong track record with email marketing

Success in building social media presence

Data-driven marketing analytics experience

Job description

We'd never do this on LinkedIn, normally, but the next 4 months could be massive and a supporting co-founder could be the difference between success today and success 12 months from now.

Executive Summary

The wedding industry is a $1.3T market trapped in outdated processes. Couples struggle with fragmented tools, endless spreadsheets, and disconnected vendor communication. Wedding professionals juggle multiple platforms, manual workflows, and inefficient client management systems. The result? Stress, miscommunication, and missed opportunities on what should be the most memorable day of people's lives.

We're building the all-in-one platform that seamlessly connects couples with wedding professionals while streamlining every aspect of the planning journey. By combining powerful B2B tools for vendors with an intuitive B2C experience for couples, we're transforming a traditionally chaotic industry into a connected, efficient ecosystem.

This is more than wedding software—it's an opportunity to modernize an entire industry. We're looking for a marketing co-founder who sees the massive opportunity in disrupting a space ripe for innovation and wants to be at the forefront of that revolution.

About the Role

weddings.io is seeking a Marketing Specialist to join as a co-founder during a critical growth phase. This is a unique opportunity to build marketing operations from the ground up and earn equity in an early-stage startup. You'll shape our go-to-market strategy, establish our brand presence, and drive customer acquisition across both B2B and B2C channels.

This 4-month founding role is designed for a marketing professional who thrives in startup environments and wants meaningful ownership in building something from the ground up.

If successful, we'd transition you into a co-founder with promised salary after a certain MRR.

Responsibilities

• Develop and execute comprehensive marketing strategies for both B2B and B2C audiences
• Build and manage email marketing campaigns, including segmentation, automation, and performance optimization
• Create and implement social media strategies across relevant platforms to build brand awareness and drive engagement
• Design customer acquisition funnels and optimize conversion rates
• Establish analytics frameworks to measure marketing performance and ROI
• Create compelling marketing content and messaging that resonates with wedding industry stakeholders
• Test and iterate on marketing channels to identify scalable growth opportunities
• Collaborate closely with the founding team on product positioning and market fit

What We're Looking For

• Proven experience marketing B2B and B2C SaaS products
• Strong track record with email marketing platforms and campaign management
• Demonstrated success building social media presence and driving engagement
• Data-driven approach with experience in marketing analytics and A/B testing
• Entrepreneurial mindset with comfort in ambiguous, fast-paced environments
• Self-starter who can work independently and wear multiple hats
• Passion for the wedding industry or consumer-facing products

What We Offer

• Meaningful sweat equity as a co-founder
• Opportunity to shape the marketing foundation of a growing startup
• Autonomy to experiment and implement your strategic vision
• Direct impact on company growth and direction