Marketing Segment Manager - Chevrolet Cars & Crossovers

General Motors (GM); Oshawa; Ibrido; CAD 138.000 - 207.000; Tempo pieno

Descrizione del lavoro

General Motors of Canada in Oshawa/Markham seeks a Marketing Segment Manager for Chevrolet Crossovers to drive market strategy and brand plans. You will monitor market dynamics, coordinate campaigns across ICE and EV portfolios, and support product launches.

The role requires a Commerce degree, 5+ years of experience, and strong collaboration skills. The position is hybrid, with opportunities to liaise with Cadillac, Chevrolet, Buick and GMC teams, and to develop incentives, pricing, and

Competenze

• University degree in Commerce/Marketing or related field; asset.
• 5+ years of relevant experience in marketing roles.
• Strong communication and collaboration skills.
• Interpersonal skills with ability to lead and influence teams.
• Strong organizational and analytical abilities.
• Willingness to travel.

Mansioni

• Support Brand Team to achieve sales, market share, profitability, and brand health targets.
• Collaborate with Brand Advertising & Communications to develop marketing plans.
• Coordinate with cross-brand teams to ensure showroom alignment and messaging.
• Analyze market dynamics and optimize pricing, incentives, and packaging.
• Assist with product launches and develop sales/marketing tools for field staff and dealers.
• Develop and present retail incentive plans as part of RPM.
• Interface with US teams for strategic alignment.

Conoscenze

Marketing

Communication

Collaboration

Leadership

Organization

Excel

PowerPoint

Bilingual EN/FR

Formazione

Bachelor of Commerce / Marketing

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Job DescriptionHybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.Reporting to the National Marketing Manager – Chevrolet Cars & Crossovers, the Marketing Segment Manager (MSM) – Chevrolet Crossovers monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives.This role will support the holistic Brand portfolio of ICE vehicles along with the Brand’s Electric Vehicle portfolio for Chevrolet Crossovers.Key Responsibilities:Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand HealthWork closely with the Brand Advertising & Communications Team to develop comprehensive marketing plansWork closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignmentPerform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, product packaging, pricing and volume.Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefsAssist in the execution of flawless product launchesLaisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & DrivesDevelop impactful sales, marketing and training tools for field staff and dealer personnelDevelop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)Be a subject matter expert on all vehicles within the Brand product portfolioAssist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategyBuild relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basisDevelop unique Canadian brand positioning as requiredRequired Skills and ExperiencePost Secondary Education requiredUniversity degree (Bachelor of Commerce / Business with major in Marketing an asset)5+ years of relevant/similar experienceDemonstrated strong communication and collaboration skillsDemonstrated interpersonal skills and ability to lead and influence various groups and levelsDemonstrated strong organization & analytical skillsDemonstrated ability to lead and manageDemonstrated strength in Microsoft office - Excel and PowerPointWillingness to travelPreferred Skills and ExperiencePrevious field sales experience considered an assetPrevious marketing experience considered an assetBilingual (English/French) considered an assetBenefits:The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.Healthcare, dental and vision benefits including health care spending account and wellness incentive.Life insurance plans to cover you and your family.Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.GM Vehicle Purchase Plan for you, your family, and friends.Compensation:The salary range for this role is $97,800 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.