Marketing Programs Manager

Eunasolutions; Oakville; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Euna Solutions in Oakville, ON is seeking a Marketing Programs Manager to own demand generation across five public sector product lines, including webinars, content syndication, and multi-channel campaigns. You will partner with Sales, BDR, and Product Marketing to hit qualified lead targets.

You will evaluate vendors, manage partnerships, and design lead follow-up and nurture strategies using Pardot and 6Sense, while ensuring data quality and pipeline reporting.

Qualifications

• 3–5 years of B2B marketing experience with demand generation
• Proven vendor management, including negotiations and SLAs
• Experience with Pardot and Salesforce in a B2B context
• Strong data fluency and metrics-driven decision making
• Independent operator who can drive ideas to execution and align stakeholders
• Degree or diploma in Marketing, Business, Communications, or related field

Responsibilities

• Lead the top-of-funnel demand program strategy with cross-functional partners to hit qualified lead targets
• Evaluate and manage third-party vendors for webinars, content syndication, and events
• Design and optimize lead follow-up and nurture workflows
• Own end-to-end execution of multi-channel programs across content, PMM, and regional teams
• Maintain marketing database health and TAM representation across lines

Skills

B2B marketing

Demand generation

Vendor management

Pardot

Salesforce

Marketing automation

Data analytics

Independent worker

Education

Marketing/Business/Communications degree

Tools

Pardot

6Sense

Salesforce

Webinar platforms

Job description

The Opportunity (contract)

The Marketing Programs team at Euna Solutions owns the top-of-funnel demand engine that drives pipeline across five public sector product lines: Procurement, Grants, Budget, Payments, and Full-Suite. As Marketing Programs Manager, you'll build and run the strategy behind large-scale webinars, content syndication, and multi-channel campaigns, owning everything from vendor selection to lead follow-up to pipeline reporting. If you want real ownership over a demand generation portfolio that directly shapes how Euna reaches and converts the public sector market, this is the role for you.

What You'll Do

• Build and own the top-of-funnel demand program strategy in partnership with Sales, BDR, and Product Marketing to hit qualified lead targets across all product lines
• Evaluate, select, and manage third-party vendor partnerships (webinar hosts, content syndication platforms, event partners) based on audience quality, reach, and cost-per-lead performance
• Design and implement lead follow-up and nurture strategy for all program-generated leads, including timing, sequencing, and bottleneck identification
• Own end-to-end execution of multi-channel programs, coordinating across Content, PMM, and regional program managers to optimize delivery and lead quality
• Manage marketing database health and segmentation to ensure TAM representation across all product lines and channels
• Leverage Pardot automation and 6Sense intent data to maximize lead capture, targeting precision, and pipeline progression
• Report on program contribution to qualified pipeline and communicate ROI to Sales and executive stakeholders

What You Bring

• You have 3-5 years of B2B marketing experience with a demonstrated track record in demand generation and multi-channel lead generation programs
• You've managed vendor and partner relationships end-to-end, including contract negotiation, SLA management, and performance accountability
• You've worked with Pardot or a comparable marketing automation platform, and you're comfortable in Salesforce
• You bring strong data fluency and use metrics to drive program decisions, not just to report them
• You're an independent operator who can move from idea to execution and bring internal stakeholders along through clear communication
• You hold a degree or diploma in Marketing, Business, Communications, or a related field, or bring equivalent hands-on experience

Nice-to-Have Qualifications

• Experience marketing to public sector or government audiences
• Familiarity with webinar platforms, content syndication networks, or event management tools
• Experience with intent data platforms such as 6Sense
• Understanding of lead scoring models, nurture strategy design, and sales development workflows

Location

This position will be hybrid with 3 days/week in our Oakville, ON office.

Compensation Range: $80-110K (Maternity leave contract)

We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you'll contribute to the work ahead.

This role fills an existing vacancy. Euna uses AI responsibly to assist in screening, assessing, or selecting applicants. AI helps us work smarter, but people lead the process.

AI Mindset at Euna Solutions

We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We're looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment, not replace, their expertise.

If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you'll thrive here.

Life at Euna Solutions

We're a team of builders, problem-solvers, and public sector champions. We've built a workplace around a straightforward idea: people do their best work when they're trusted, supported, and not running on empty.

Here's what that actually looks like:

How we work

We're hybrid — three days a week in our Oakville or Atlanta offices, with standard hours on those days. What the remaining days look like depends on your role and your manager. We talk about it early in the process so there are no surprises on either side.

Eunafier Days

Twice a year, you get an extra day tacked onto a long weekend. We think recharging is part of doing good work — not a reward for it. Use it however you need.

Community is part of who we are

Our Engagement Committee finds meaningful ways to give back through time, donations, and shared expertise. We're invested in the places where our people actually live and work.

Philanthropy Time

We give every employee up to eight hours a year to spend on causes that matter to them. We want you to show up for your community — and we make time for it.

Real connection at scale

You won't know all 600+ people — and that's okay. What matters is building real relationships with the people you work with every day. Our culture team creates consistent opportunities for that, so work doesn't feel isolating.

Room to grow

Whether you're going deep on AI, building expertise in government tech, or stepping into a bigger role, we invest in your development — through budget, mentorship, and real opportunity to move when you're ready.

About Euna Solutions

Euna Solutions® is the leading provider of purpose-built, cloud-based software designed to streamline procurement, budgeting, payments, and grants management for public sector and government organizations. Euna's AI-powered features and intelligent automation help organizations make better-informed decisions, ensure compliance, empower collaboration, and reduce administrative burden. Euna's full-cycle financial suite supports more than 3,600 organizations across North America in building trust, enabling transparency, and driving positive community impact. Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector innovation. To learn more, visit www.eunasolutions.com. Euna's privacy policy is available here.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact.

For any inquiries or requests regarding accessibility at Euna Solutions, please email [e-mail] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.