Marketing Personalization Manager – Cross-Channel Growth

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Marketing Personalization Manager to champion development and implementation of personalization strategies. The role requires a strategic thinker with over 7 years of experience, capable of collaborating across teams to enhance customer experience. The ideal candidate is proficient in Salesforce Marketing Cloud and has a strong project management track record. This position offers competitive compensation and numerous growth opportunities for candidates.

Benefits

Career development programs

Health and wellness benefits

Banking benefits and discounts

Qualifications

• Strong analytical skills with proficiency in creating strategies using data.
• Comfortable with complexity and ambiguity.

Responsibilities

• Lead the enablement of marketing personalization capabilities across channels.
• Collaborate with colleagues to define data and technology requirements.
• Analyze performance results to uncover insights.
• Establish and share best practices for personalization.
• Foster collaboration with U.S. Marketing teams.

Skills

7+ years of relevant experience

Proficiency with Salesforce Marketing Cloud

Stakeholder communication

Project management expertise

Detail-oriented

Collaborative relationship builder

Education

Post-secondary education in Business or Marketing

MBA is an asset

Job description

A leading financial institution in Toronto is seeking a Marketing Personalization Manager to champion development and implementation of personalization strategies. The role requires a strategic thinker with over 7 years of experience, capable of collaborating across teams to enhance customer experience. The ideal candidate is proficient in Salesforce Marketing Cloud and has a strong project management track record. This position offers competitive compensation and numerous growth opportunities for candidates.