Marketing Operations Specialist

Auvik; Toronto; Remote; CAD 75,000 - 98,000; Full time

Job summary

A technology company based in Toronto seeks a Marketing Operations Specialist to manage marketing systems, build campaigns, and support AI initiatives. The ideal candidate is skilled in data manipulation, familiar with Marketo, and has a keen eye for detail. The position offers a salary range of $75,000 to $98,000 CAD with additional benefits.

Benefits

Stock options

Health and dental benefits

Wellness spending account

Flexible paid time off

Remote working subsidies

Qualifications

• Familiar with digital marketing tools and practices.
• Ability to analyze performance metrics of marketing campaigns.
• Strong attention to detail and quality of work.

Responsibilities

• Build and manage campaigns in Marketo.
• Support AI initiatives by gathering requirements.
• Analyze performance of marketing campaigns.

Skills

Data manipulation

Familiar with marketing automation systems

AI / LLM capabilities

Learning new systems

Salesforce.com familiarity

Tools

Marketo

Excel

Google Sheets

SQL

Job description

Why should you consider joining Auvik?

• You want to work at a company that is building impactful, relevant technology. Auvik's network management software helps IT teams by automating time-consuming tasks, streamlining operations, and mitigating risk. It's more important than ever to be able to remotely monitor and manage network infrastructure, and with Auvik, IT professionals have that essential visibility and control.
• You want to work with a leadership team who are transparent and trustworthy. Our senior leaders have a vision for Auvik. They are experienced, knowledgeable, approachable, and consistently working hard to drive success, both for the company and the team of people who make it happen.
• You want to work with a product customers love. People rave about what we've built. Our customers are smart, aspirational, and highly technical. It pays to get the details right.
• You want regular opportunities for learning and growth. With ongoing feedback from leadership, you'll find that Auvik encourages you to be your very best. Our onboarding process is thorough and informative because we want to make sure you're prepared to have a great work experience. We also have programs designed to help you take the next steps you want for your career.
• You want the flexibility to manage your work, your way. We're a fully distributed team and we're prepared to continue to support working from home (or the space you choose!). We trust you to get the job done where you feel most comfortable and effective.

What's this role about?

As a Marketing Operations Specialist, you will take on many administrator duties for Auvik's core marketing systems. Working closely with key marketing stakeholders, you will draw on your experience during campaign planning to provide tactical guidance and to support rollout and implementation. You will leverage your analytical and data augmentation skills to report on the performance of active campaigns and help spot anomalies to drive ongoing optimization. Finally, you will be a key player in supporting AI initiatives across the Go To Market organization by gathering stakeholder requirements and supporting implementation efforts.

What will I be doing?

You will:

• Building campaigns in Marketo - including automations, lists, email editing and field creation
• Understanding the Marketing (and broader GTM) team's needs around AI-enabled initiatives. Implementing new AI tools.
• Lead uploads for webinars and tradeshows
• Data enhancement and normalization for prospects
• Working with the Sales Ops Team to ensure lead routing and post-upload activities are triggering
• Collaborating with Marketers: presenting options and relevant tooling that help their vision come to life
• Ensuring correct campaign data (UTMs) is coming through into Looker reports
• Documenting recurring work, and finding ways to automate it
• Analyzing performance of marketing campaigns and presenting findings

What are we looking for?

We are looking for someone who is familiar with the world of digital marketing and likes working with the tech tools that underpin digital campaigns. You should be:

• Comfortable with data manipulation (spreadsheets, CSV files, SQL and Salesforce.com skills are a bonus)
• Familiar with marketing automation systems like Marketo (Mailchimp, Campaign Monitor, Hubspot, Eloqua, Pardot)
• Aware of AI / LLM capabilities and interested in applying them in real-world scenarios
• Able to independently learn new systems
• Familiar with / interested in basic Salesforce.com CRM duties
• Someone with the following personality traits: Attentive: you notice when a small detail is "off" or missing; Professional: you care about the quality of our work. Once you notice that something is not right, you inform others or investigate on your own to fix the root cause; Cross-functional: we help a variety of other teams with new projects - we rarely say "that's not my job". You're comfortable with lending a hand with projects that are outside of the routine.

Are there bonus points?

Yes! We'll give your application extra credit if you have:

• Strong Excel or Google Sheets skills
• Experience with programming languages like Javascript and Python
• Experience with glue systems like Zapier, SnapLogic, n8n or Workato
• SQL knowledge or experience with Looker

Are you at 75% of what it takes?

We still want you to apply!

About Auvik

Auvik is a venture-backed company making software that's changing the way IT networks are managed. We're solving the problems of network complexity so our customers don't have to.

Auvik is one of the fastest growing North American technology companies, and is winner of the Deloitte Technology Fast 50, Deloitte Fast 500, and recognized as the #1 ranked Canadian company in the FT Americas' Fastest Growing Companies 2020.

We're headed all the way to the top and looking for people with the smarts, talent, and drive to join us. Are you up for it?

For more information, visit www.auvik.com.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We promise a response to every application.

Auvik is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.

Compensation Details

At Auvik, our compensation philosophy is to be market competitive, reward performance, reflect our commitment to equity and maintain transparency with our employees. We have defined job levels and compensation ranges for each of our markets we employ, based on research from various sources of market data, which are reviewed on a regular basis.

The hiring range for this position is listed below. Compensation offered for candidates in this role is based on a number of factors including job-related skills, knowledge, and experience. These factors may cause your compensation to vary within the range outlined below.

In addition to cash compensation, all full-time employees are granted stock options to share in Auvik's future successes. Auvik employees are eligible to participate in additional benefits and programs including our comprehensive health and dental benefits plan, Wellness spending account, GRSP matching program, flexible paid time off, paid parental leave program, and are eligible for remote working subsidies.

Salary Range: $75,000—$98,000 CAD