Marketing Operations Specialist

PetalMD; Montreal; Hybrid; Confidential; Full time

Job summary

A leading Canadian healthcare company is seeking a Marketing Operations Specialist based in Montreal. This role involves managing marketing automation, analyzing campaign performance, and optimizing processes. The ideal candidate will have over 5 years of experience with Salesforce and a strong background in B2B SaaS marketing, as well as excellent analytical and communication skills in English and French.

Benefits

Recurring hybrid work allowance

4 to 6 weeks of paid vacation per year

Annual wellness allowance

Access to telehealth application

Qualifications

• 5+ years of hands-on experience with Salesforce and related tools.
• Strong understanding of B2B SaaS marketing.
• Experience executing SEM/SEO strategies.
• Excellent communication skills in both French and English.

Responsibilities

• Collaborate with teams on lead scoring and automated workflows.
• Manage multi-channel campaigns and monitor performance.
• Track and report SEM/SEO metrics.
• Define scalable marketing operations processes.

Skills

Salesforce

B2B SaaS marketing

Google Analytics

SEM/SEO

Campaign management

Lead scoring

Analytical mindset

Communication

Tools

Google Ads

Tableau

Power BI

Job description

Overview

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

Your mission

As a Marketing Operations Specialist, you will play a key role in supporting the marketing team through automation, analytics, and process optimization. This role is perfect for someone excited by the opportunity to lay the groundwork for scalable marketing systems and implement best practices from the ground up. If you\'re skilled at identifying areas for improvement, scaling knowledge, and driving performance, this is the role for you!

Your daily life

In your day to day, you will be led to:

• Collaborate with cross-functional teams to manage the full prospect lifecycle (Lead → MQL → SQL), including lead scoring, grading, and automated workflows;
• Serve as the Salesforce marketing administrator, ensuring optimal platform setup, tool integrations, and maintenance;
• Build and manage multi-channel campaigns (B2C, B2B, B2G) in Account Engagement and related tools, incorporating personalization, dynamic content, and progressive forms;
• Monitor and report on website and campaign performance using tools like Salesforce, Google Analytics, HubSpot, and Power BI to ensure data accuracy and deliver actionable insights;
• Implement and manage SEM/SEO strategies to boost online visibility, website performance, and conversions;
• Track and report on SEM/SEO performance metrics and KPIs;
• Manage lead generation from events and ensure efficient follow-up and conversion strategies;
• Work closely with Marketing, Revenue Operations, and Sales to ensure seamless marketing processes;
• Optimize lead capture, scoring, routing, and lifecycle tracking to enhance sales handoffs;
• Establish best practices and processes for data integrity, segmentation, and campaign tracking/reporting;
• Audit current systems and identify areas for improvement based on business impact;
• Evaluate and implement new marketing tools and platform integrations as needed;
• Define and document scalable Marketing Operations processes;
• Set up and manage campaigns on social media platforms, Google Ads, and Account-Based Marketing (ABM) tools;
• Occasional presence at the Montreal or Quebec City office may be required, approximately once a month.

Your profile

You are both strategic and hands-on, with a strong technical foundation and the ability to turn complex systems into clear, efficient processes. The sky is the limit! If you have :

• 5+ years of hands-on experience with Salesforce, including Account Engagement, Sales Cloud, Analytics Studio, Tableau, and workflow automation;
• Strong understanding of B2B SaaS marketing, including campaign planning, lead scoring, and funnel metrics;
• Experience with tools such as Google Analytics, Google Ads, LinkedIn, YouTube, and ABM platforms;
• A track record of building and scaling lead management and campaign attribution systems;
• 3–4+ years of experience executing and optimizing SEM/SEO strategies;
• Strong organizational skills and ability to manage multiple priorities and deadlines;
• A proactive, analytical, and detail-oriented mindset with a passion for optimization;
• Experience with UX/UI design or Account-Based Marketing strategies is a strong plus;
• Excellent communication skills in both French and English, spoken and written.

Our benefits

• Recurring hybrid work allowance;
• Compensation that recognizes your contribution;
• 4 to 6 weeks of paid vacation per year;
• 5 paid personal days per year ;
• A group RRSP / DPSP plan with employer contribution;
• A complete group insurance plan, from day 1;
• An annual wellness allowance;
• Access to the Lumino Health™ telehealth application;
• Flexible work hours and more.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.

A quick important note: We’ve noticed that some external websites are posting our job openings under incorrect job titles. To find our real opportunities and join our team, please make sure to apply through our official careers page or our trusted partners. We can’t wait to hear from you!