Marketing Operations Manager (Remote, Canada)

Zesty.ai; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading analytics platform in Toronto seeks a Marketing Operations Manager to optimize their marketing tech stack and improve campaign efficiency. This hands-on role involves leading automation efforts, ensuring data accuracy, and enabling strategic insights. Ideal candidates have 3+ years in marketing operations, with expertise in Salesforce and automation platforms. Join us to shape the future of insurance by using data-driven strategies to enhance growth and operational efficiency.

Qualifications

• 3 years of experience in marketing operations, preferably in B2B SaaS or technology.
• Deep experience with Salesforce marketing automation and analytics tools.
• Experience building and executing ABM strategies.

Responsibilities

• Lead the strategy design of the marketing technology stack.
• Design intelligent automations and data pipelines.
• Develop dashboards that track performance.

Skills

Salesforce management

Marketing automation platforms

ABM strategies

Data analysis

Cross-functional collaboration

Tools

Salesforce

ActiveCampaign

Mailchimp

Outreach

Job description

Marketing Operations Manager

About ZestyAI

ZestyAI is the leading property and climate risk analytics platform for the P&C insurance industry. Our AI-powered models deliver structure-level insights into the risks that drive the majority of losses including wildfires, hail and water damage. Powered by proprietary data spanning aerial imagery, property characteristics, permits and environmental signals we give insurers the clarity to price accurately, underwrite smarter and reduce losses creating a healthier insurance market for all.

As catastrophes grow more frequent and complex, legacy models can’t keep up. ZestyAI replaces outdated assumptions with dynamic, property‑specific intelligence that helps carriers expand access to coverage, guide families and businesses in reducing their risk and build more resilient communities. Our next wave of innovation leverages agentic AI to accelerate decision‑making and unlock new levels of speed, scale and precision across the insurance value chain.

About the role

The Marketing Operations Manager reports directly to the Head of Marketing and serves as the backbone of ZestyAI’s revenue engine, owning the systems, data and insights that drive growth. You’ll design and optimize the marketing tech stack, build intelligent automations and deliver analytics that help every GTM function move faster and operate smarter.

This is a hands‑on high‑impact role for a builder who thrives at the intersection of data, technology and strategy. You’ll not only improve how we run campaigns; you’ll redefine how we run marketing. You’ll also champion the use of AI tools and automation to streamline execution, uncover insights and scale efficiency across every channel.

What you will do

Marketing Technology Leadership

• Lead the strategy design and optimization of ZestyAI’s marketing technology stack (Salesforce, Outreach, ActiveCampaign, Mailchimp, Unbounce and others).
• Evaluate and implement emerging technologies that enhance automation, personalization and cross‑system intelligence.
• Partner with IT and Sales Operations to ensure a seamless data ecosystem connecting marketing, sales and customer success.
• Own vendor relationships and drive adoption, governance and ROI across the tech stack.

Automation AI and Data Excellence

• Design intelligent automations and data pipelines that eliminate manual work and improve speed and precision.
• Implement and champion the use of AI tools—for example, to optimize workflows, generate performance insights, improve data hygiene and increase campaign efficiency.
• Maintain a clean, compliant marketing database and continuously improve segmentation, enrichment and lead scoring.
• When automation isn’t possible, roll up your sleeves to build, fix or execute ensuring the work gets done with speed and precision.

Analytics Insights and Optimization

• Design and maintain executive‑level dashboards that track performance from first touch to closed‑won.
• Develop attribution and forecasting models that quantify marketing’s impact on pipeline and revenue.
• Translate data into actionable insights that guide marketing investment and strategy.

Cross‑functional Collaboration

• Collaborate with Sales RevOps and Finance to align on shared KPIs, funnel metrics and forecasting.
• Train and mentor team members on marketing tools, reporting best practices and data fluency.
• Establish best practices and governance frameworks that support agility without sacrificing quality or compliance.

Qualifications

• Experience: 3 years in a marketing operations role, preferably in a B2B SaaS or technology company with hands‑on experience managing Salesforce and marketing automation platforms like ActiveCampaign, Mailchimp and Outreach.
• Technical Skills: Deep experience with Salesforce marketing automation (ActiveCampaign, HubSpot or Marketo) and analytics tools. Knowledge of integration platforms and data visualization tools.
• ABM Knowledge: Experience building and executing ABM strategies, including segmentation, lead scoring and attribution.
• Strategic Mindset: Ability to design forward‑looking architectures that drive efficiency, insight and scalability.
• Analytical Strength: Proficiency in pipeline analysis, attribution modeling and ROI optimization.
• Leadership: Skilled at cross‑functional collaboration and influencing change across marketing, sales and operations teams.
• Execution Excellence: A builder who thrives at the intersection of strategy, systems and speed.

At ZestyAI you’ll help modernize one of the world’s most critical industries while making communities more resilient to climate risk. You’ll work on meaningful problems with a team that moves fast, operates with integrity and values real impact over optics. If you want to shape the future of insurance and help families and businesses protect what matters most, this is your opportunity.