Marketing Operations Lead - Automation & Analytics

Zesty.ai; Vancouver; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading property and climate risk analytics company is seeking a Marketing Operations Manager in Vancouver. This role involves leading marketing tech strategies, designing automations, and driving data insights to optimize revenue growth. The ideal candidate has 3+ years of experience in marketing operations, particularly in B2B SaaS environments, and is adept at using Salesforce and other marketing automation tools.

Qualifications

• 3 years in a marketing operations role, preferably in a B2B SaaS or technology company.
• Deep experience with Salesforce marketing automation and analytics tools.
• Proficiency in pipeline analysis, attribution modeling and ROI optimization.

Responsibilities

• Lead the strategy design and optimization of the marketing tech stack.
• Design intelligent automations and data pipelines.
• Develop attribution and forecasting models.

Skills

Marketing operations experience

Salesforce

Marketing automation platforms

Analytical skills

Cross-functional collaboration

ABM strategies

Tools

Salesforce

ActiveCampaign

Mailchimp

Outreach

Job description

A leading property and climate risk analytics company is seeking a Marketing Operations Manager in Vancouver. This role involves leading marketing tech strategies, designing automations, and driving data insights to optimize revenue growth. The ideal candidate has 3+ years of experience in marketing operations, particularly in B2B SaaS environments, and is adept at using Salesforce and other marketing automation tools.