Marketing Operations Lead - Automation & Analytics

Zesty.ai; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading analytics platform in Toronto seeks a Marketing Operations Manager to optimize their marketing tech stack and improve campaign efficiency. This hands-on role involves leading automation efforts, ensuring data accuracy, and enabling strategic insights. Ideal candidates have 3+ years in marketing operations, with expertise in Salesforce and automation platforms. Join us to shape the future of insurance by using data-driven strategies to enhance growth and operational efficiency.

Qualifications

• 3 years of experience in marketing operations, preferably in B2B SaaS or technology.
• Deep experience with Salesforce marketing automation and analytics tools.
• Experience building and executing ABM strategies.

Responsibilities

• Lead the strategy design of the marketing technology stack.
• Design intelligent automations and data pipelines.
• Develop dashboards that track performance.

Skills

Salesforce management

Marketing automation platforms

ABM strategies

Data analysis

Cross-functional collaboration

Tools

Salesforce

ActiveCampaign

Mailchimp

Outreach

Job description

A leading analytics platform in Toronto seeks a Marketing Operations Manager to optimize their marketing tech stack and improve campaign efficiency. This hands-on role involves leading automation efforts, ensuring data accuracy, and enabling strategic insights. Ideal candidates have 3+ years in marketing operations, with expertise in Salesforce and automation platforms. Join us to shape the future of insurance by using data-driven strategies to enhance growth and operational efficiency.