Marketing Operations Architect (Hybrid, Data-Driven)

PetalMD; Montreal; Hybrid; Confidential; Full time

Job summary

A leading Canadian healthcare company is seeking a Marketing Operations Specialist based in Montreal. This role involves managing marketing automation, analyzing campaign performance, and optimizing processes. The ideal candidate will have over 5 years of experience with Salesforce and a strong background in B2B SaaS marketing, as well as excellent analytical and communication skills in English and French.

Benefits

Recurring hybrid work allowance

4 to 6 weeks of paid vacation per year

Annual wellness allowance

Access to telehealth application

Qualifications

• 5+ years of hands-on experience with Salesforce and related tools.
• Strong understanding of B2B SaaS marketing.
• Experience executing SEM/SEO strategies.
• Excellent communication skills in both French and English.

Responsibilities

• Collaborate with teams on lead scoring and automated workflows.
• Manage multi-channel campaigns and monitor performance.
• Track and report SEM/SEO metrics.
• Define scalable marketing operations processes.

Skills

Salesforce

B2B SaaS marketing

Google Analytics

SEM/SEO

Campaign management

Lead scoring

Analytical mindset

Communication

Tools

Google Ads

Tableau

Power BI

Job description

A leading Canadian healthcare company is seeking a Marketing Operations Specialist based in Montreal. This role involves managing marketing automation, analyzing campaign performance, and optimizing processes. The ideal candidate will have over 5 years of experience with Salesforce and a strong background in B2B SaaS marketing, as well as excellent analytical and communication skills in English and French.