Marketing Operations Analyst

Xplore Inc.; Fredericton; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading telecommunications provider in Canada is seeking a Marketing Operations Analyst to support marketing promotions and programs aimed at customer acquisition. Ideal candidates will have experience in marketing analytics, strong proficiency in Microsoft Office Suite, and excellent communication skills. This role involves managing inquiries, supporting system functionality, and assisting in various marketing efforts for both new and current customers. Bilingualism is a plus but not required.

Qualifications

• Some experience in marketing, sales, or business analytics role.
• Strong proficiency in Microsoft Office Suite.
• Working knowledge of SQL and AQT; SQL experience is an asset.
• Excellent oral and written communication skills.
• Strong interpersonal and relationship-building abilities.

Responsibilities

• Support execution of new promotions and pricing changes.
• Assist in various marketing operational projects.
• Manage inquiries related to the Send-A-Friend program.
• Maintain and update back-end systems.
• Respond to inquiries in the Marketing Operations inbox.

Skills

Marketing analytics

Customer acquisition

Data analysis

SQL

Bilingualism (French/English)

Education

College degree or diploma in a relevant field

Tools

Microsoft Office Suite

Salesforce

Zuora

Job description

Xplore Inc. is Canada’s Fibre and 5G broadband company for rural living. Founded in Woodstock, New Brunswick, Xplore has become one of the country’s largest facilities-based telecommunications providers for residential and business customers. Xplore is committed to the relentless pursuit of an improved broadband experience for Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.

Reporting to the Marketing Operations Manager, the Marketing Operations Analyst will provide support for the overall implementation of marketing promotions and programs for acquisition of new customers as well as current customer plan change initiatives. This role will also help to support the overall functionality of our systems as they relate to marketing, for new acquisition of new customers, as well as support for our sales channels.

Key Responsibilities Include

• Support the Marketing Operations Manager with the execution of new promotions and pricing change initiatives for both acquisition and current customer segments, including system integration requirements.
• Assist in various marketing operational projects, ensuring timely and accurate delivery.
• Manage and respond to inquiries related to the Send-A-Friend program, including data analysis and reporting.
• Maintain and update back-end systems such as:
  • Product Availability & Eligibility tables
  • Coverage Locator tool
• Respond to incoming inquiries and escalations in the Marketing Operations inbox, particularly those related to missing promotions.
• Participate in decision-making processes involving:
  • Research and resolution of escalations to Marketing Operations.
  • Application of qualified program credits.
  • Exception requests from various channels regarding product availability.

The Ideal Candidate Will Possess

• Some experience in a marketing, sales, or business analytics role.
• A college degree or diploma in a relevant field.
• Strong proficiency in: Microsoft Office Suite (Access, Word, Excel, Outlook, PowerPoint), Salesforce and Zuora
• Working knowledge of SQL and AQT; SQL experience is considered an asset.
• Excellent oral and written communication skills.
• Strong interpersonal and relationship-building abilities.
• Well-developed organizational and time management skills.
• High attention to detail with strong analytical and problem-solving capabilities.
• Ability to work independently or collaboratively with minimal supervision.
• Comfortable managing tight deadlines and juggling multiple projects.
• Experience in a related industry is an asset.
• Bilingualism (French/English) is an asset but not required.

#XploreJobsCA

As a condition of employment and in order to comply with industry related data security standards, this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.

Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.

Company Overview

Xplore Inc. is Canada’s fibre, 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.