Marketing Operating Model and Process Design Manager

Accenture; Toronto; On-site; CAD 108,800 - 220,400; Full time

Job summary

Accenture in Canada is seeking a seasoned Marketing Advisory leader to drive operating model and process design across planning, content, and campaign workflows. You will lead cross‑functional workstreams, coach analysts, and shape client deliverables in a rapidly evolving marketing technology landscape.

You will collaborate with CMOs, agencies, and technology partners, leveraging tools like Workfront, AEM, CRM, and marketing automation to enable faster, better decisions.

Qualifications

• 7+ years of experience in marketing operations, operating model design, process transformation, management consulting, agency operations, or marketing transformation.
• Experience redesigning marketing operating models, governance, processes, roles, ways of working, or agency/partner models.
• Experience with marketing workflows across planning, briefing, content, creative, campaign execution, approvals, measurement, and optimization.
• Ability to facilitate workshops, lead stakeholder interviews, synthesize pain points, and create clear design recommendations.
• Familiarity with enabling platforms such as Workfront, Monday.com, AEM, DAM, CRM, marketing automation, analytics, or related workflow tools.

Responsibilities

• Lead operating model and process workstreams from discovery through design, validation, and activation planning.
• Coach Business Analysts and Process Designers on interview synthesis, process mapping, RACI development, and requirements definition.
• Partner with transformation, technology, value, and change leads to ensure future-state designs can be adopted and measured.
• Build reusable operating model assets, process libraries, templates, and playbooks for the Marketing Advisory practice.
• Facilitate client workshops to aid in discovery and alignment as part of the business development process.

Skills

Marketing ops

Operating model

Process mapping

Consulting

Education

University degree

Tools

Workfront

Monday.com

AEM

DAM

CRM

Marketing automation

Analytics

Job description

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Marketing Advisory practice foundation:

Marketing has entered a new choice environment. Brands are no longer selected only through linear journeys or campaign reach; they are shaped inside a system of choice made up of search, social, retail media, marketplaces, creators, communities, comparison tools, AI assistants, and the operating rules of dominant platforms. CMOs must now influence both human consumers and algorithmic intermediaries while proving marketing's contribution to growth, efficiency, and enterprise value.

The Canadian Marketing Advisory practice helps clients respond through an integrated Relevance and Readiness model. Relevance helps clients strengthen the signals that make brands discoverable, distinctive, trusted, recommended, and chosen. It focuses on brand strategy, customer insight, content ecosystems, creator and community influence, experience, and how a brand shows up across human and algorithmic decision filters.

Readiness helps clients build the marketing function required to deliver that relevance at speed and scale. It focuses on marketing strategy, transformation roadmaps, operating model and governance, process design, data, AI and technology enablement, measurement, value realization, capability building, and organizational change.

Together, Relevance defines what the brand must become in-market; Readiness defines how the marketing organization must work to deliver it. The Readiness roles are part of a consulting‑led advisory team that helps CMOs move from ambition to executable transformation, measurable outcomes, and sustained capability uplift.

Relevance -

Defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters.

Readiness -

Defines how the marketing organization must work, govern, enable, measure, and change to deliver that relevance at scale.

This role turns marketing strategy into the ways of working required to deliver it. The Operating Model & Process Design Lead defines how the marketing organization should be structured, governed, measured, and connected across teams, agencies, partners, platforms, and work processes.

You are:

You are an operating model and process design advisor who helps marketing organizations work faster, smarter, and with greater accountability. You understand how marketing work actually gets done across planning, briefing, creative, content, media, approvals, measurement, and optimization, and you can redesign those workflows to improve speed, quality, transparency, and value.

This is not a narrow documentation or PMO role. It is a business design role that connects strategy, organization, governance, process, technology, data, agencies, and change into an integrated future‑state marketing model.

The work:

• Assess current marketing operating models, organizational structures, governance forums, decision rights, roles, processes, handoffs, tools, agency models, and pain points.
• Design future-state operating models that clarify structure, capabilities, roles, accountabilities, governance, change requirements, interaction models, and ways of working.
• Reinvent campaign, content, creative, media, planning, approval, and measurement processes to improve speed, quality, reuse, transparency, compliance, and performance.
• Develop process maps, RACI models, role charters, governance models, service models, playbooks, workflow requirements, and implementation roadmaps.
• Work with Subject Matter Leads to align operating model and process design to enabling technologies such as Adobe Workfront, Monday.com, AEM, DAM, CRM, CDP, marketing automation, analytics, and AI-enabled workflow solutions.
• Facilitate design workshops with marketing, creative, media, technology, analytics, legal, compliance, procurement, agencies, and business stakeholders.
• Define KPIs and operating metrics such as cycle time, throughput, adoption, rework, asset reuse, process compliance, cost efficiency, and marketing productivity.
• Support change activation, training, pilots, governance launch, and continuous improvement after future-state design.

Client-facing expectations:

• Serve as a practical advisor VP/Directors - marketing operations leaders, transformation sponsors, and cross‑functional partners.
• Translate stakeholder pain points into future‑state designs, decision options, requirements, and implementation steps.
• Build alignment across teams that often have competing priorities, legacy ways of working, and different definitions of marketing value.
• Ensure operating model recommendations are business‑led, technology‑enabled, and realistic to implement.

Key deliverables and outcomes:

• Current‑state operating model and process assessment
• Future‑state marketing operating model blueprint
• Capability model, role charters, accountabilities, RACI, and governance design
• End‑to‑end process maps for planning, campaign, content, creative, media, approvals, and measurement workflows
• Workflow, tool, data, and reporting requirements
• Implementation roadmap, pilot plan, change plan, and adoption metrics
• Operating model playbook, ways‑of‑working guide, and workshop materials

Typical engagements and workstreams supported:

• Marketing operating model reinvention
• Campaign and content supply chain transformation
• Marketing operations modernization
• Agency ecosystem and partner model redesign
• Workflow tool strategy and business requirements
• Governance, decision rights, and ways‑of‑working activation

Leadership expectations:

• Lead operating model and process workstreams from discovery through design, validation, and activation planning.
• Coach Business Analysts and Process Designers on interview synthesis, process mapping, RACI development, and requirements definition.
• Partner closely with transformation, technology, value, and change leads to ensure future‑state designs can be adopted and measured.
• Build reusable operating model assets, process libraries, templates, and playbooks for the Marketing Advisory practice.
• Facilitate client workshops to aid in discovery and alignment as part of the business development process, and client engagement delivery.

Here's what you'll need:

• 7+ years of experience in marketing operations, operating model design, process transformation, management consulting, agency operations, or marketing transformation.
• Experience redesigning marketing operating models, governance, processes, roles, ways of working, or agency/partner models.
• Experience with marketing workflows across planning, briefing, content, creative, campaign execution, approvals, measurement, and optimization.
• Ability to facilitate workshops, lead stakeholder interviews, synthesize pain points, and create clear design recommendations.
• Familiarity with enabling platforms such as Workfront, Monday.com, AEM, DAM, CRM, marketing automation, analytics, or related workflow tools.
• Strong visual structuring, process mapping, written communication, and client‑ready presentation skills.
• A University degree is required for this position
• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English‑speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Bonus points if:

• Experience in content supply chain, creative operations, marketing operations, agile marketing, service design, or enterprise workflow transformation.
• Knowledge of AI‑enabled workflow, content automation, modular content, digital asset management, approvals, compliance, or marketing productivity metrics.
• Experience supporting tool selection, requirements definition, pilot design, adoption planning, or transformation governance.
• Certification or hands‑on experience with process design, Lean, Six Sigma, service blueprinting, agile methods, or design thinking.
• Experience in regulated or matrixed organizations where governance, compliance, and stakeholder alignment are critical.

Growth and progression expectations:

As a manager, this role is expected to own detailed operating model or process workstreams and produce client‑ready design assets. This role will work in partnership with Delivery and Executive Leadership to present to senior stakeholders, manage teams, shape recommendations, and connect process redesign to broader transformation outcomes.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full‑time employment, for roles that may be hired as set forth below. The recruiting efforts for this position are intended to fill a brand new position. The base pay range shown below is intended as a guideline to reflect the majority of offers for this role. It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here:

Role Location Annual Salary Range

British Columbia/Ontario/New Brunswick $108,800 to $220,400