Marketing Officer

Emily Carr University; Vancouver; On-site; CAD 72,000 - 78,000; Full time

Job summary

A leading art and design university in Vancouver is seeking a Marketing Officer to lead digital marketing campaigns aimed at enhancing the university's reputation and increasing brand awareness. The ideal candidate will have a Bachelor's degree in a related field and three to five years of experience in marketing. This position entails collaborating with partners to develop strategic marketing initiatives and utilizing data-driven approaches to assess campaign effectiveness. The role offers a competitive salary and a comprehensive benefits package.

Benefits

Comprehensive benefits package including Dental and Health coverage

Membership in the Municipal Pension Plan

Competitive vacation and Professional Development benefits

Qualifications

• Minimum three to five years of relevant professional experience.
• Experience leading data-driven marketing campaigns.
• Strong attention to detail in writing and editing.

Responsibilities

• Create and execute strategic marketing campaigns using digital and traditional media.
• Develop and implement strategies to enhance the university's brand reputation.
• Utilize project management skills to oversee project timelines and budgets.

Skills

Digital marketing

Creative copywriting

Project management

Community building

Education

Bachelor’s Degree in communications, marketing, journalism or a related field

Tools

Google Analytics

Adobe Photoshop

Asana

Job description

Permanent Full-Time Position

8:30am to 4:30pm / Monday to Friday Pay Grade L ($72,763 to $77,896 per annum)

ABOUT EMILY CARR UNIVERSITY OF ART + DESIGN

Situated on unceded, traditional and ancestral xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish), and səl̓ilw̓ətaʔɬ (Tsleil-Waututh) territories in Vancouver, Canada, Emily Carr University of Art + Design (ECU) is where creativity meets practice. Ranked among the world’s top 30 universities for art and design (QS 2024), ECU is recognized globally for its hands‑on, practice‑based teaching and learning environment that equips students to experiment, take risks and drive innovation.

Since 1925, ECU has championed bold ideas and emerging talent through a close‑knit, studio‑intensive setting that connects students with award‑winning faculty, cutting‑edge facilities, and real‑world opportunities. Today, ECU serves more than 2,400 undergraduate and graduate students, along with thousands more through continuing studies, contributing to Canada’s cultural and creative sectors and shaping the future of art, media, design and research.

As we mark our centennial in 2025, ECU continues to ask what art and design can make possible. 100 years in the making, we are shaping what comes next.

ABOUT THE ROLE

The Marketing Officer works alongside a small, collaborative team to create and execute leading‑edge marketing campaigns for Emily Carr University of Art + Design, with an emphasis on digital marketing, to build the university’s reputation, increase brand recognition and awareness, support revenue generation, strengthen student enrolment, and promote community engagement, in alignment with the university’s strategic plan.

BENEFITS OF JOINING THE EMILY CARR COMMUNITY

• Enrollment in a comprehensive benefits package, including Dental Coverage, Extended Health, Disability Coverage and Life Insurance.
• Membership in the Municipal Pension Plan.
• Competitive vacation and Professional Development benefits.

AS THE SUCCESSFUL APPLICANT, YOU SHOULD POSSESS

• Bachelor’s Degree in communications,marketing,journalismora relatedfield.
• Minimumthree tofive years of relevant professional experience.
• Or an equivalent combination of education and experience.
• Experience leading and evaluating successful data-driven marketing campaigns.
• Experience creating engaging content and distributing it across multiple platforms.
• Experiencemanaging advertising programs and campaigns with traditional and digital media includingGoogle,Meta,printand broadcastmedia.
• Experience with Google Analytics,search engine optimization (SEO),search engine marketing (SEM), pay-per-click marketing (PPC),email marketing, web content managementsystems (CMS),customer relationship management (CRM)tools.
• Strong creative copy writing abilities and experience withcrafting contentfor the web, socialmediaand digitalplatforms.
• Experience with account management and project management.
• Experiencewith community building and developing and supporting internal ecosystems.
• Familiarity with A/B testing, landing page optimization and lead generation techniques; content strategy and UX experience isconsidered an asset.
• Familiarity withMicrosoft 365,MailChimpor other email marketing platforms,Adobe Photoshop, Asana or other project management software, considered an asset.
• Experience working in the arts, creativeindustriesor post-secondary sectorconsideredan asset.
• Excellent writing,editing,and oral presentationskillswith keen attention to detail.
• Demonstrates exceptional professionalism, effectivecommunicationand interpersonal skills.
• Knowledge of digital marketing industry standards, bestpracticesand trends.
• Demonstrates inquisitiveness and resourcefulnesswith a drive to take initiative and solve problems.
• Proven ability to deliver creative and innovative marketing solutions, from ideation to activation inmarket.
• Strong project management skills with the ability to oversee projects from concept to completion, ensuring delivery that is on time and within budget.
• Ability to work effectively withvendors,from tendering quotesto relationship management,and budget adherence.
• Ability to work collaboratively withdemonstratedconsensus-building and conflict-resolution skills and the ability to build effective relationships with individuals and groupsrepresentingdiverse interests.
• Ability to work in a dynamic environment and handle multiple projects to meet challenging deadlines.

TYPICAL DUTIES

1. Works in a highly collaborative way tocreate and executestrategicmarketing campaignsusing a variety of tools, including display and search advertising, social media, email marketing,printand broadcast.
2. Consults with various internal partners to understand their businessneeds andobjectivesanddevelopscreative marketing strategies to find solutions and achieve results.
3. Builds andmaintainsrelationships with externalpartnersincluding marketing agencies, media representatives, industry partners,vendorsand other like-minded organizations,to develop and implement marketing strategies, negotiate services and contracts,and promote sponsorships or partnerships.
4. Develops andimplementsstrategies toenhance the university’s brand reputation and awareness,build audiences,increase engagement, and strengthen student enrolment.
5. Collaborates with other members of the communications and marketing department on a variety of integrated communicationsand marketing campaigns and initiatives, including content strategy, social media strategy and visual design strategy.
6. Develops and tmanagesthestrategy and content for paid,earnedand owned digital marketingchannelswhile ensuring coordination across tactics and campaigns.
7. Utilizes project management skills and tools todevelopcritical paths/workback schedules,manage project timelinesandbudgetsandensureclear communication with partners andcollaboratorsfrom start through completion.
8. Defineskey performance indicators and measures,analyzesand reportsondata-drivenmarketing efforts.
9. Contributes tooptimizingonline properties (website, landing pages, and social media channels) for SEO and UX.
10. Develops and executesemail marketingstrategies,includingcreating,implementingand managing email marketing campaigns and lists,testing and reporting.
11. Alongsidethe Manager, Marketing, worksto develop, implement andmaintaina student recruitment email marketing strategy.
12. Writes,editsand proofreads written content including content marketing articles, reports, student recruitment brochures, web content, print and digital advertisements, and other digital assets as directed.
13. Supports the Manager, Marketing on developing and executinga comprehensiveannualmarketing plan that helps the university meet its recruitment,reputationand public engagement goals.
14. Stays on top of emerging trends relevant to our target audiences and makes recommendations to optimize/update/enhance theuniversity’smarketing practices and procedures for continuous improvement.
15. Servesas a resource to other departments, providing advice and training whenappropriate.
16. Supervisesday to dayworkofexternal agencies, contractors and student staff, asneeded.
17. Performs other related duties asrequired.

To apply for this job, please visit https://ecuad.peopleadmin.ca. Competition closes on Wednesday, 28 January 2026.

Emily Carr University especially invites those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized. These include women, persons with diverse gender expressions and identities, persons of all sexual orientations, racialized persons, persons with disabilities, and First Nations, Metis, Inuit and Indigenous persons. All qualified people are encouraged to apply; however, Canadians and permanent residents of Canada will be given priority. While we thank all candidates for their interest, only those short‑listed will be contacted.